{"id":25115,"date":"2025-03-20T17:18:58","date_gmt":"2025-03-20T16:18:58","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25115"},"modified":"2025-03-20T17:19:09","modified_gmt":"2025-03-20T16:19:09","slug":"penguin-random-house","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/penguin-random-house\/","title":{"rendered":"Penguin Random House"},"content":{"rendered":"\t\t
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Caso de \u00c9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Penguin Random House e Imagina<\/span> redescubren la magia de regalar libros<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad<\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>

La editorial requer\u00eda de una pieza que no s\u00f3lo promoviera sus publicaciones, sino que generara una conexi\u00f3n emocional con el p\u00fablico<\/strong>, recordando la importancia de reconectar con las cosas que realmente importan.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Posicionar los libros como el regalo perfecto para Navidad<\/strong> a trav\u00e9s de una campa\u00f1a audiovisual que transmitiera cercan\u00eda, emoci\u00f3n y conexi\u00f3n humana<\/strong>. La pieza deb\u00eda destacar el papel de la literatura en la vida de las personas, trascendiendo el concepto de un libro como objeto para convertirlo en una experiencia compartida<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Penguin Random House confi\u00f3 en IMAGINA<\/strong> para la creaci\u00f3n de su campa\u00f1a digital, cuyo eje central fue el emotivo spot “La magia de regalar libros”<\/strong>.<\/p>

El v\u00eddeo narraba la capacidad de los libros para conectar generaciones, despertar emociones y crear recuerdos compartidos<\/strong>, transmitiendo el mensaje de que un libro es mucho m\u00e1s que un regalo: es una puerta a nuevas experiencias<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Resultado<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gran impacto en medios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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El spot gener\u00f3 una amplia repercusi\u00f3n<\/strong>, con menciones destacadas en medios especializados como IPMARK, Marketing Insiders, PR Noticias y Marketing Directo<\/strong>, que resaltaron la emotividad y originalidad de la campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aumento de la conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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La campa\u00f1a fortaleci\u00f3 el posicionamiento de Penguin Random House<\/strong> como una editorial comprometida con la promoci\u00f3n de la cultura y la literatura, incrementando la conversaci\u00f3n en redes sobre la importancia de regalar libros en Navidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Un mensaje que perdura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e1s all\u00e1 de una campa\u00f1a estacional, “La magia de regalar libros” consolid\u00f3 la imagen del libro como un regalo que emociona, inspira y transforma<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Caso de \u00c9xito Penguin Random House e Imagina redescubren la magia de regalar libros\u00a0 En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad.\u00a0\u00a0 La editorial requer\u00eda de una pieza que no … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-25115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"acf":[],"yoast_head":"\nPenguin Random House - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/penguin-random-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguin Random House - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00c9xito Penguin Random House e Imagina redescubren la magia de regalar libros\u00a0 En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad.\u00a0\u00a0 La editorial requer\u00eda de una pieza que no ... 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