{"id":25280,"date":"2025-03-31T14:00:45","date_gmt":"2025-03-31T12:00:45","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25280"},"modified":"2025-03-31T15:47:38","modified_gmt":"2025-03-31T13:47:38","slug":"el-estudio-de-imagina-que-revela-el-impacto-de-las-redes-sociales-en-cataluna","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/el-estudio-de-imagina-que-revela-el-impacto-de-las-redes-sociales-en-cataluna\/","title":{"rendered":"El estudio de IMAGINA que revela el impacto de las redes sociales en Catalu\u00f1a"},"content":{"rendered":"<p><span data-contrast=\"auto\">El uso de las redes sociales en Catalu\u00f1a <a href=\"https:\/\/www.instagram.com\/p\/DG033GZoKix\/?img_index=1\">est\u00e1 en su punto m\u00e1s alto<\/a>, y los datos lo confirman. Seg\u00fan el estudio de <strong>IMAGINA<\/strong>, actualmente hay <\/span><b><span data-contrast=\"auto\">6,4 millones de usuarios conectados<\/span><\/b><span data-contrast=\"auto\">, quienes pasan un promedio de <\/span><b><span data-contrast=\"auto\">2,3 horas diarias en redes sociales<\/span><\/b><span data-contrast=\"auto\">. Pero lo m\u00e1s sorprendente es que <\/span><b><span data-contrast=\"auto\">el 84% de los usuarios ya realiza compras directamente desde estas plataformas<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Redes sociales en Catalu\u00f1a: \u00bfQui\u00e9n domina el panorama?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El estudio ha tenido una gran repercusi\u00f3n en medios nacionales como <\/span><b><span data-contrast=\"auto\">El Punt Avui, Vilaweb, Naci\u00f3 Digital, 20 Minutos y Via Empresa<\/span><\/b><span data-contrast=\"auto\">, <a href=\"https:\/\/imaginadigital.com\/blog\/el-uso-de-las-redes-sociales-en-catalunya-en-2024-crecimiento-y-nuevas-tendencias\/\">destacando las tendencias clave<\/a> del consumo digital en Catalu\u00f1a. Entre los hallazgos m\u00e1s importantes, encontramos que <\/span><b><span data-contrast=\"auto\">Instagram y TikTok lideran el uso de redes sociales<\/span><\/b><span data-contrast=\"auto\">, convirti\u00e9ndose en los principales canales para marcas y creadores de contenido.<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, el <\/span><b><span data-contrast=\"auto\">Social Shopping<\/span><\/b><span data-contrast=\"auto\"> ha experimentado un crecimiento notable, con cada vez m\u00e1s catalanes comprando directamente desde redes sociales, lo que refuerza el papel clave de estas plataformas en las decisiones de compra.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">\u00bfPor qu\u00e9 estos datos son clave para tu marca?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El informe de IMAGINA deja claro que el futuro del marketing es digital, y las empresas que sepan adaptarse tendr\u00e1n una ventaja competitiva significativa:<\/span><\/p>\n<p><span data-contrast=\"auto\">\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">M\u00e1s usuarios = m\u00e1s oportunidades<\/span><\/b><span data-contrast=\"auto\"> para captar clientes y ampliar tu audiencia.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">M\u00e1s tiempo en redes = mayor visibilidad<\/span><\/b><span data-contrast=\"auto\"> para tu marca y contenido.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">Algoritmos e influencers = mayor impacto<\/span><\/b><span data-contrast=\"auto\"> en las decisiones de compra.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">\u00a1Descarga el estudio completo!<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Si quieres conocer en detalle <\/span><b><span data-contrast=\"auto\">c\u00f3mo aprovechar el crecimiento del Social Shopping, cu\u00e1l es la red social favorita de los catalanes y c\u00f3mo impacta esto en tu estrategia de marketing<\/span><\/b><span data-contrast=\"auto\">, no te pierdas el estudio completo.<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udce9 <\/span><b><span data-contrast=\"auto\">Desc\u00e1rgalo ahora en nuestra p\u00e1gina principal de la web y lleva tu marca al siguiente nivel.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de las redes sociales en Catalu\u00f1a est\u00e1 en su punto m\u00e1s alto, y los datos lo confirman. Seg\u00fan el estudio de IMAGINA, actualmente hay 6,4 millones de usuarios conectados, quienes pasan un promedio de 2,3 horas diarias en redes sociales. Pero lo m\u00e1s sorprendente es que el 84% de los usuarios ya realiza &#8230; <a title=\"El estudio de IMAGINA que revela el impacto de las redes sociales en Catalu\u00f1a\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/el-estudio-de-imagina-que-revela-el-impacto-de-las-redes-sociales-en-cataluna\/\" aria-label=\"Read more about El estudio de IMAGINA que revela el impacto de las redes sociales en Catalu\u00f1a\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[67,66,58,48],"class_list":["post-25280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cataluna","tag-estudio","tag-imagina-2","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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