{"id":25956,"date":"2026-04-22T09:39:43","date_gmt":"2026-04-22T07:39:43","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25956"},"modified":"2026-04-22T09:39:43","modified_gmt":"2026-04-22T07:39:43","slug":"estrategia-digital-torre-mapfre-imagina","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/estrategia-digital-torre-mapfre-imagina\/","title":{"rendered":"Estrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3"},"content":{"rendered":"<h3 data-section-id=\"1qwd6wo\" data-start=\"986\" data-end=\"1066\">Imagina s\u2019alia amb Torre Mapfre per impulsar la seva nova estrat\u00e8gia digital<\/h3>\n<p data-start=\"1068\" data-end=\"1293\">L\u2019ag\u00e8ncia de m\u00e0rqueting Imagina incorpora Torre Mapfre com a nou client del seu portfoli i assumeix la responsabilitat de desenvolupar la seva <strong data-start=\"1211\" data-end=\"1249\">estrat\u00e8gia digital de Torre Mapfre<\/strong> i la gesti\u00f3 integral de les xarxes socials.<\/p>\n<p data-start=\"1295\" data-end=\"1491\">Aquest acord suposa un pas endavant per a un dels edificis m\u00e9s emblem\u00e0tics de Barcelona, que aposta per evolucionar cap a una comunicaci\u00f3 m\u00e9s humana, accessible i connectada amb la seva comunitat.<\/p>\n<p data-start=\"1493\" data-end=\"1661\">El principal objectiu d\u2019aquesta nova etapa \u00e9s transformar l\u2019estil comunicatiu, deixant enrere un to estrictament corporatiu per adoptar una veu m\u00e9s propera i aut\u00e8ntica.<\/p>\n<p data-start=\"1663\" data-end=\"1918\">Per fer-ho possible, l\u2019equip d\u2019Imagina lidera el monitoratge, la planificaci\u00f3 i la creaci\u00f3 de continguts in situ. L\u2019ag\u00e8ncia es despla\u00e7a regularment a les instal\u00b7lacions per cobrir esdeveniments i generar contingut audiovisual, incloent v\u00eddeo i fotografia.<\/p>\n<p data-start=\"1920\" data-end=\"2140\">Aquesta estrat\u00e8gia posa el focus en les persones, donant visibilitat als treballadors i al dia a dia de l\u2019edifici mitjan\u00e7ant entrevistes, activitats internes i continguts de proximitat que reforcen la identitat de marca.<\/p>\n<h3 data-section-id=\"1vzt6qy\" data-start=\"2147\" data-end=\"2188\">Rebranding visual i an\u00e0lisi de mercat<\/h3>\n<p data-start=\"2190\" data-end=\"2418\">El canvi estrat\u00e8gic de la <strong data-start=\"2216\" data-end=\"2254\">estrat\u00e8gia digital de Torre Mapfre<\/strong> es complementa amb una an\u00e0lisi exhaustiva del sector. Imagina ha desenvolupat un benchmark competitiu que ha perm\u00e8s identificar oportunitats de posicionament clau.<\/p>\n<p data-start=\"2420\" data-end=\"2614\">A m\u00e9s, s\u2019ha implementat un lleuger rebranding digital amb noves tipografies i estils gr\u00e0fics, orientats a modernitzar la imatge de marca i connectar de manera m\u00e9s efectiva amb la seva audi\u00e8ncia.<\/p>\n<p data-start=\"2616\" data-end=\"2748\">Aquest treball visual refor\u00e7a la coher\u00e8ncia de la nova narrativa digital i potencia la pres\u00e8ncia de Torre Mapfre en l\u2019entorn online.<\/p>\n<h3 data-section-id=\"f53y3j\" data-start=\"2755\" data-end=\"2796\">Consolidaci\u00f3 d\u2019una aposta estrat\u00e8gica<\/h3>\n<p data-start=\"2798\" data-end=\"2977\">Amb aquesta col\u00b7laboraci\u00f3, Imagina consolida la seva posici\u00f3 com a ag\u00e8ncia especialitzada en la gesti\u00f3 de grans comptes i en el desenvolupament d\u2019estrat\u00e8gies digitals innovadores.<\/p>\n<p data-start=\"2979\" data-end=\"3191\">La nova <strong data-start=\"2987\" data-end=\"3025\">estrat\u00e8gia digital de Torre Mapfre<\/strong> \u00e9s un exemple de com la creativitat, la proximitat i l\u2019an\u00e0lisi estrat\u00e8gica poden transformar la comunicaci\u00f3 corporativa i adaptar-la a les noves demandes del mercat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagina s\u2019alia amb Torre Mapfre per impulsar la seva nova estrat\u00e8gia digital L\u2019ag\u00e8ncia de m\u00e0rqueting Imagina incorpora Torre Mapfre com a nou client del seu portfoli i assumeix la responsabilitat de desenvolupar la seva estrat\u00e8gia digital de Torre Mapfre i la gesti\u00f3 integral de les xarxes socials. Aquest acord suposa un pas endavant per a &#8230; <a title=\"Estrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/estrategia-digital-torre-mapfre-imagina\/\" aria-label=\"Read more about Estrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[99,134,133,130,58,132,135,46,129,131],"class_list":["post-25956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-barcelona","tag-brandig","tag-comunicacio-digital","tag-estrategia-digital","tag-imagina-2","tag-marqueting-digital","tag-rebranding","tag-social-media-2","tag-torre-mapfre","tag-xarces-socials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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