{"id":26342,"date":"2026-05-20T09:24:57","date_gmt":"2026-05-20T07:24:57","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26342"},"modified":"2026-06-01T12:57:58","modified_gmt":"2026-06-01T10:57:58","slug":"caso-de-exito-bsm-anella-olimpica","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-bsm-anella-olimpica\/","title":{"rendered":"BSM \u2013 Anella Ol\u00edmpica"},"content":{"rendered":"\t\t
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Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Un \u201c<\/span><\/span>gr\u00e0cies<\/span>\u201d<\/span> con identidad propia<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Barcelona Serveis Municipals (BSM)<\/strong> quer\u00eda agradecer p\u00fablicamente a la ciudadan\u00eda el apoyo y la participaci\u00f3n en las actividades de la Anella Ol\u00edmpica<\/strong>, un espacio emblem\u00e1tico de la ciudad. El desaf\u00edo era crear un anuncio institucional<\/strong> con impacto visual y emocional<\/strong>, dentro de unos plazos ajustados<\/strong> y con difusi\u00f3n en medios impresos de gran tirada<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Concepto gr\u00e1fico<\/span><\/span><\/strong><\/p>

Desarrollo de cinco propuestas visuales, desde la versi\u00f3n m\u00e1s institucional (con la Torre de Comunicaciones) hasta otra m\u00e1s fresca y vinculada al mundo de la m\u00fasica y los conciertos.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Copywriting<\/span><\/span><\/strong><\/p>

Creaci\u00f3n de <\/span>claims<\/span>\u00a0y esl\u00f3ganes para transmitir gratitud de forma clara y memorable.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Iteraci\u00f3n \u00e1gil<\/span><\/span> <\/strong><\/p>

M\u00e1s de cuatro rondas de cambios junto al equipo de BSM para ajustar cada detalle.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Producci\u00f3n editorial<\/span><\/span> <\/strong><\/p>

Artes finales revisados y adaptados en <\/span><\/span>8 versiones<\/span><\/span>\u00a0para distintos diarios e idiomas, garantizando m\u00e1xima calidad de impresi\u00f3n.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Resultado<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un anuncio que consigui\u00f3 proyectar la identidad de la Anella Ol\u00edmpica<\/strong> y conectar con la ciudadan\u00eda desde la cercan\u00eda y la gratitud<\/strong>. Adem\u00e1s, el proyecto reforz\u00f3 la visibilidad del espacio<\/strong> como punto de encuentro cultural y social<\/strong> en Barcelona.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Caso de \u00e9xito Un \u201cgr\u00e0cies\u201d con identidad propia\u00a0 Reto Barcelona Serveis Municipals (BSM) quer\u00eda agradecer p\u00fablicamente a la ciudadan\u00eda el apoyo y la participaci\u00f3n en las actividades de la Anella Ol\u00edmpica, un espacio emblem\u00e1tico de la ciudad. El desaf\u00edo era crear un anuncio institucional con impacto visual y emocional, dentro de unos plazos ajustados y … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26342","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBSM \u2013 Anella Ol\u00edmpica - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito BSM Anella Ol\u00edmpica: dise\u00f1o y branding para crear un anuncio institucional con identidad propia e impacto emocional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-bsm-anella-olimpica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSM \u2013 Anella Ol\u00edmpica - 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