{"id":26407,"date":"2026-05-20T09:29:54","date_gmt":"2026-05-20T07:29:54","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26407"},"modified":"2026-06-03T10:02:42","modified_gmt":"2026-06-03T08:02:42","slug":"caso-de-exito-bsm-grua-municipal-barcelona","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-bsm-grua-municipal-barcelona\/","title":{"rendered":"BSM GRUA MUNICIPAL DE BARCELONA"},"content":{"rendered":"\t\t
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Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gr\u00faa de Barcelona:<\/span> Garantizando una movilidad segura y eficiente en la ciudad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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El servicio municipal de Gr\u00faa de Barcelona<\/strong>, gestionado por la empresa municipal BSM<\/strong>, es el encargado de garantizar una movilidad segura, eficiente y sostenible<\/strong> en la ciudad, que tiene un impacto en la ciudadan\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Las actuaciones de la Gr\u00faa de Barcelona<\/strong> van m\u00e1s all\u00e1 de la retirada de veh\u00edculos<\/strong> que han cometido alguna infracci\u00f3n, tambi\u00e9n act\u00faan en casos de necesidad de movilizaci\u00f3n o inmovilizaci\u00f3n de veh\u00edculos<\/strong> ante diferentes situaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Un servicio clave para garantizar una correcta movilidad en la ciudad de Barcelona<\/strong> y que hace que algunos ciudadanos, tanto locales como turistas, pasen por sus dep\u00f3sitos<\/strong> a recuperar sus veh\u00edculos. Unos dep\u00f3sitos que tienen que ofrecer indicaciones claras, visualmente atractivas y en diferentes idiomas<\/strong> para facilitar el servicio y mejorar la experiencia del usuario<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Se ha ideado una identidad gr\u00e1fica<\/strong> en base a recuadros que evocan la disposici\u00f3n m\u00e1s famosa de las calles de Barcelona<\/strong>. Este sistema, junto a los colores corporativos de Gr\u00faa de Barcelona<\/strong>, nos permite generar una se\u00f1alizaci\u00f3n de espacios con identidad propia<\/strong>, que ayuda a identificar las indicaciones con el servicio.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Por otro lado, el apostar por un sistema de cuadr\u00edculas<\/strong> nos permite poder a\u00f1adir o quitar bloques, seg\u00fan las necesidades informativas<\/strong> que haya que cubrir, sin perder dicha identidad y siendo posible a\u00f1adir la informaci\u00f3n en diferentes idiomas<\/strong> cuando es necesario.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Tambi\u00e9n se han dise\u00f1ado otros materiales como los tri\u00e1ngulos de veh\u00edculo retirado<\/strong>, incluyendo la informaci\u00f3n de utilidad para las personas que necesitan recuperarlos, as\u00ed como otros materiales corporativos<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Caso de \u00e9xito Gr\u00faa de Barcelona: Garantizando una movilidad segura y eficiente en la ciudad El servicio municipal de Gr\u00faa de Barcelona, gestionado por la empresa municipal BSM, es el encargado de garantizar una movilidad segura, eficiente y sostenible en la ciudad, que tiene un impacto en la ciudadan\u00eda. Reto Las actuaciones de la Gr\u00faa … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26407","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBSM GRUA MUNICIPAL DE BARCELONA - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito BSM Gr\u00faa Municipal: dise\u00f1o y branding para crear se\u00f1alizaci\u00f3n clara, visual y multiling\u00fce en los dep\u00f3sitos de Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-bsm-grua-municipal-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSM GRUA MUNICIPAL DE BARCELONA - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito BSM Gr\u00faa Municipal: dise\u00f1o y branding para crear se\u00f1alizaci\u00f3n clara, visual y multiling\u00fce en los dep\u00f3sitos de Barcelona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-bsm-grua-municipal-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T07:29:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T08:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"BSM GRUA MUNICIPAL DE BARCELONA\",\"datePublished\":\"2026-05-20T07:29:54+00:00\",\"dateModified\":\"2026-06-03T08:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Diseno-sin-titulo-15-1024x398.png\",\"articleSection\":[\"Proyecto\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/caso-de-exito-bsm-grua-municipal-barcelona\\\/\",\"name\":\"BSM GRUA MUNICIPAL DE BARCELONA - 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