{"id":26458,"date":"2026-05-20T09:23:13","date_gmt":"2026-05-20T07:23:13","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26458"},"modified":"2026-06-01T13:06:04","modified_gmt":"2026-06-01T11:06:04","slug":"caso-de-exito-byfi-rebranding-estrategia-digital","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-byfi-rebranding-estrategia-digital\/","title":{"rendered":"Byfi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26458\" class=\"elementor elementor-26458\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead1ce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead1ce4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b95fb55\" data-id=\"b95fb55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-219b6a8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"219b6a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d860f9d\" data-id=\"d860f9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ede16 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"99ede16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc2578\" data-id=\"2bc2578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c90ec elementor-widget elementor-widget-image\" data-id=\"47c90ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-1024x398.png\" class=\"attachment-large size-large wp-image-27013\" alt=\"byfi\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-18.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d87b25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d87b25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92797c2\" data-id=\"92797c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294f2fd elementor-widget elementor-widget-heading\" data-id=\"294f2fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6e5d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6e5d42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e24abf\" data-id=\"5e24abf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d6d52d elementor-widget elementor-widget-text-editor\" data-id=\"1d6d52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW166725377 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW166725377 BCX0\" style=\"color: #ff9900;\" data-ccp-parastyle=\"heading 1\">Byfi: <\/span><span class=\"NormalTextRun SCXW166725377 BCX0\" data-ccp-parastyle=\"heading 1\">Rebranding y estrategia digital<\/span><\/span><span class=\"EOP SCXW166725377 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:322,&quot;335559739&quot;:322}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a885f1\" data-id=\"3a885f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9409aa2 elementor-widget elementor-widget-heading\" data-id=\"9409aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdf77d elementor-widget elementor-widget-text-editor\" data-id=\"5cdf77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Byfi<\/strong>, una operadora de <strong>telefon\u00eda m\u00f3vil low cost<\/strong>, no estaba logrando conectar con su <strong>p\u00fablico objetivo: j\u00f3venes y nuevos residentes<\/strong>. La marca necesitaba actualizar su <strong>tono de voz<\/strong>, modernizar su <strong>identidad<\/strong> y crear contenidos capaces de enganchar a una <strong>audiencia digital exigente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3de737c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3de737c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fce4fa\" data-id=\"9fce4fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db9bc91 elementor-widget elementor-widget-heading\" data-id=\"db9bc91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4062d58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4062d58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b2a2be1\" data-id=\"b2a2be1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30c46b elementor-widget elementor-widget-text-editor\" data-id=\"c30c46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW160712717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW160712717 BCX0\">Nuevo tono de voz<\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW160712717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW160712717 BCX0\">M\u00e1s cercano, actual y alineado con la cultura digital.<\/span><\/span><span class=\"EOP SCXW160712717 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d5775b8\" data-id=\"d5775b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8c8606 elementor-widget elementor-widget-text-editor\" data-id=\"b8c8606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW156563459 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156563459 BCX0\">Identidad visual renovada<\/span><\/span><span class=\"TextRun SCXW156563459 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156563459 BCX0\">\u00a0<\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW156563459 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156563459 BCX0\">Tipograf\u00edas modulares, m\u00e1s frescas y din\u00e1micas.<\/span><\/span><span class=\"EOP SCXW156563459 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bc7e47d\" data-id=\"bc7e47d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e377e91 elementor-widget elementor-widget-text-editor\" data-id=\"e377e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW123818673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123818673 BCX0\">Creatividades con gui\u00f1os al p\u00fablico<\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW123818673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123818673 BCX0\">Uso de emojis, mensajes atrevidos y campa\u00f1as con sentido del humor (ej. <\/span><\/span><span class=\"TextRun SCXW123818673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123818673 BCX0\">Black Friday: subimos los precios<\/span><\/span><span class=\"TextRun SCXW123818673 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123818673 BCX0\">).<\/span><\/span><span class=\"EOP SCXW123818673 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9646ad7\" data-id=\"9646ad7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2489a83 elementor-widget elementor-widget-text-editor\" data-id=\"2489a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW192961066 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192961066 BCX0\">Campa\u00f1as digitales<\/span><\/span> <\/strong><\/p><p><span class=\"TextRun SCXW192961066 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192961066 BCX0\">Piezas audiovisuales y gr\u00e1ficas adaptadas a redes sociales para maximizar el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192961066 BCX0\">engagement<\/span><span class=\"NormalTextRun SCXW192961066 BCX0\">.<\/span><\/span><span class=\"EOP SCXW192961066 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a25f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a25f8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f948fb\" data-id=\"8f948fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeb5282 elementor-widget elementor-widget-video\" data-id=\"eeb5282\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/byfi-laus-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f61931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f61931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67198a5\" data-id=\"67198a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b750b elementor-widget elementor-widget-spacer\" data-id=\"96b750b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caccdb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caccdb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58d1275\" data-id=\"58d1275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b636f4 elementor-widget elementor-widget-heading\" data-id=\"5b636f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Resultado<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-067cbe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"067cbe4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b5b0cf\" data-id=\"0b5b0cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1362fcb elementor-widget elementor-widget-text-editor\" data-id=\"1362fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW155469359 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155469359 BCX0\">El rebranding posicion\u00f3 a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW155469359 BCX0\">Byfi<\/span><span class=\"NormalTextRun SCXW155469359 BCX0\">\u00a0como una marca joven, moderna y reconocible, logrando:<\/span><\/span><span class=\"EOP SCXW155469359 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1207d7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1207d7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b8d83cf\" data-id=\"b8d83cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085a7bc elementor-widget elementor-widget-text-editor\" data-id=\"085a7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW93114626 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93114626 BCX0\">Una\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW93114626 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93114626 BCX0\"><strong>nueva identidad digital<\/strong> con gran\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW93114626 BCX0\">engagement<\/span><\/span><span class=\"TextRun SCXW93114626 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93114626 BCX0\">.<\/span><\/span><span class=\"EOP SCXW93114626 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e87dfd5\" data-id=\"e87dfd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be55a96 elementor-widget elementor-widget-text-editor\" data-id=\"be55a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW238023119 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238023119 BCX0\">Mayor<strong> conexi\u00f3n con su p\u00fablico<\/strong> objetivo.<\/span><\/span><span class=\"EOP SCXW238023119 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e7f0e94\" data-id=\"e7f0e94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ddc25 elementor-widget elementor-widget-text-editor\" data-id=\"14ddc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW236319731 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236319731 BCX0\">Una<strong> base s\u00f3lida para seguir creciendo<\/strong> en el sector\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236319731 BCX0\">telecom<\/span><span class=\"NormalTextRun SCXW236319731 BCX0\">.<\/span><\/span><span class=\"EOP SCXW236319731 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec0ef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec0ef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-359b2a8\" data-id=\"359b2a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15c32f0 elementor-widget elementor-widget-heading\" data-id=\"15c32f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4560df elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c4560df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f12ae01\" data-id=\"f12ae01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-174963e elementor-widget elementor-widget-template\" data-id=\"174963e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14446\" class=\"elementor elementor-14446\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42cc4022 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"42cc4022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13788ee6\" data-id=\"13788ee6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efc601 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"7efc601\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/amazfit\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png\" class=\"attachment-full size-full wp-image-7328\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f03a1b7\" data-id=\"5f03a1b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425894c4 elementor-widget elementor-widget-image\" data-id=\"425894c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/delonghi\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"343\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png\" class=\"attachment-medium_large size-medium_large wp-image-7367\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1536x686.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bd73daf\" data-id=\"5bd73daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd80e80 elementor-widget elementor-widget-image\" data-id=\"2fd80e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/fotocasapro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png\" class=\"attachment-full size-full wp-image-7430\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito Byfi: Rebranding y estrategia digital\u00a0 Reto Byfi, una operadora de telefon\u00eda m\u00f3vil low cost, no estaba logrando conectar con su p\u00fablico objetivo: j\u00f3venes y nuevos residentes. La marca necesitaba actualizar su tono de voz, modernizar su identidad y crear contenidos capaces de enganchar a una audiencia digital exigente. Soluci\u00f3n Nuevo tono de &#8230; <a title=\"Byfi\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-byfi-rebranding-estrategia-digital\/\" aria-label=\"Read more about Byfi\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26458","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Byfi - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito Byfi: branding, dise\u00f1o y estrategia digital para renovar una operadora m\u00f3vil low cost y conectar con p\u00fablicos j\u00f3venes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-byfi-rebranding-estrategia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Byfi - 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