{"id":26595,"date":"2026-05-19T12:34:58","date_gmt":"2026-05-19T10:34:58","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26595"},"modified":"2026-06-02T11:22:47","modified_gmt":"2026-06-02T09:22:47","slug":"caso-de-exito-planeta-deagostini","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-planeta-deagostini\/","title":{"rendered":"Planeta DeAgostini"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26595\" class=\"elementor elementor-26595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c57dc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"53c57dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a184e13\" data-id=\"a184e13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6653eb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d6653eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5f53c6\" data-id=\"f5f53c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fbaaa0 elementor-widget elementor-widget-spacer\" data-id=\"0fbaaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc31521 elementor-widget elementor-widget-image\" data-id=\"dc31521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28-1024x398.png\" class=\"attachment-large size-large wp-image-27073\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-28.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ac21e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14ac21e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e49dff1\" data-id=\"e49dff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4603c0 elementor-widget elementor-widget-heading\" data-id=\"c4603c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-675b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"675b9b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c3cb1f\" data-id=\"0c3cb1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc887d elementor-widget elementor-widget-text-editor\" data-id=\"1dc887d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW85039773 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85039773 BCX0\" data-ccp-parastyle=\"heading 3\">Optimus Prime: <span style=\"color: #ff9900;\">El Evento Transformers<\/span><\/span><\/span><span class=\"EOP SCXW85039773 BCX0\" style=\"color: #ff9900;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4da0d36\" data-id=\"4da0d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9322888 elementor-widget elementor-widget-text-editor\" data-id=\"9322888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Planeta DeAgostini<\/strong>, en colaboraci\u00f3n con <strong>Imagina<\/strong>, organiz\u00f3 en <strong>Par\u00eds<\/strong> un evento exclusivo para presentar al mercado la innovadora <strong>maqueta de Optimus Prime<\/strong>, el legendario l\u00edder de los Autobots.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Con un formato <strong>inmersivo<\/strong> y una <strong>ejecuci\u00f3n 360\u00ba<\/strong>, el encuentro reuni\u00f3 a m\u00e1s de <strong>20 creadores de contenido<\/strong> procedentes de <strong>Espa\u00f1a, Italia, Francia y Alemania<\/strong>, convirti\u00e9ndose en un aut\u00e9ntico <strong>escaparate internacional<\/strong> para la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26d93b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26d93b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d767938\" data-id=\"d767938\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f3087 elementor-widget elementor-widget-heading\" data-id=\"32f3087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-910fe14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"910fe14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ef75cb\" data-id=\"9ef75cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c46a495 elementor-widget elementor-widget-text-editor\" data-id=\"c46a495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Lanzar al mercado la <strong>maqueta de Optimus Prime<\/strong> con una presentaci\u00f3n que generara <strong>m\u00e1ximo impacto y notoriedad internacional<\/strong>, posicionando a <strong>Planeta DeAgostini<\/strong> como referente en el mundo del <strong>coleccionismo y la innovaci\u00f3n en maquetas<\/strong>.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">El desaf\u00edo consist\u00eda en dise\u00f1ar una <strong>experiencia \u00fanica y coherente con el universo Transformers<\/strong>, que conectara con los <strong>fans<\/strong>, los <strong>creadores de contenido<\/strong> y los <strong>nuevos p\u00fablicos<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9996e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9996e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0781bcf\" data-id=\"0781bcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c16d09 elementor-widget elementor-widget-heading\" data-id=\"5c16d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f35ba30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f35ba30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de9a792\" data-id=\"de9a792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bab9be elementor-widget elementor-widget-text-editor\" data-id=\"4bab9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>1. Dise\u00f1o y producci\u00f3n del evento<\/strong><\/p><ul><li>El encuentro tuvo lugar en la ciudad de <strong>Par\u00eds<\/strong>.<\/li><li>Creamos un <strong>espacio totalmente tematizado<\/strong>, con ambientaci\u00f3n inspirada en el <strong>universo Transformers<\/strong><\/li><li>Tambien una <strong>narrativa visual<\/strong> que guiaba a los asistentes a trav\u00e9s del proceso de creaci\u00f3n de la maqueta<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f662d4f elementor-widget elementor-widget-text-editor\" data-id=\"f662d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>2. Experiencia para creadores de contenido<\/strong><\/p><ul><li>M\u00e1s de <strong>20 influencers de toda Europa<\/strong> participaron en el evento, experimentando en primicia la <strong>maqueta completa de Optimus Prime<\/strong>.<\/li><li>Se foment\u00f3 la creaci\u00f3n de <strong>contenidos din\u00e1micos y exclusivos para redes sociales<\/strong><\/li><li>Se amplifico la visibilidad del lanzamiento y generando <strong>conversaci\u00f3n org\u00e1nica<\/strong> en distintos mercados.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a62b1 elementor-widget elementor-widget-text-editor\" data-id=\"f9a62b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>3. Charlas y demostraciones t\u00e9cnicas<\/strong><\/p><ul><li>Durante la jornada se ofrecieron <strong>presentaciones en nueve idiomas<\/strong><\/li><li>Los asistentes pudieron conocer de primera mano el proceso de <strong>dise\u00f1o, desarrollo y fabricaci\u00f3n<\/strong> de la maqueta.<\/li><li>Esta experiencia educativa reforz\u00f3 la percepci\u00f3n de <strong>calidad, innovaci\u00f3n y detalle<\/strong> de la marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d641a5b elementor-widget elementor-widget-text-editor\" data-id=\"d641a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>4. Cobertura 360\u00ba<\/strong><\/p><ul><li>Imagina coordin\u00f3 toda la producci\u00f3n <strong>online y offline<\/strong><\/li><li>Desde la <strong>identidad visual del evento<\/strong> hasta la <strong>cobertura audiovisual<\/strong> y el contenido posterior para <strong>medios digitales y corporativos<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9850b66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9850b66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b282e4b\" data-id=\"b282e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668dfbb elementor-widget elementor-widget-video\" data-id=\"668dfbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/PlanetaDeAgostini_Imapcte-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d1e5a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d1e5a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f5b84\" data-id=\"27f5b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c92f6 elementor-widget elementor-widget-spacer\" data-id=\"c5c92f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dab3d84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dab3d84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd7299f\" data-id=\"fd7299f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b70dff3 elementor-widget elementor-widget-heading\" data-id=\"b70dff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Resultados<\/i>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5288b38 elementor-widget elementor-widget-text-editor\" data-id=\"5288b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW5889514 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5889514 BCX0\">El evento\u00a0<\/span><\/span><span class=\"TextRun SCXW5889514 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5889514 BCX0\">Optimus Prime: El Evento Transformers<\/span><\/span><span class=\"TextRun SCXW5889514 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5889514 BCX0\">\u00a0se consolid\u00f3 como un\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW5889514 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5889514 BCX0\">caso de \u00e9xito internacional<\/span><\/span><span class=\"TextRun SCXW5889514 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5889514 BCX0\">\u00a0dentro de la estrategia de marketing experiencial de Planeta\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW5889514 BCX0\">DeAgostini<\/span><span class=\"NormalTextRun SCXW5889514 BCX0\">:<\/span><\/span><span class=\"EOP SCXW5889514 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b79d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b79d19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0654303\" data-id=\"0654303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9732d55 elementor-widget elementor-widget-text-editor\" data-id=\"9732d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW103824990 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103824990 BCX0\"><strong>+20 creadores<\/strong> de contenido de toda Europa.<\/span><\/span><span class=\"EOP SCXW103824990 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-dd845ac\" data-id=\"dd845ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91235b4 elementor-widget elementor-widget-text-editor\" data-id=\"91235b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW22264180 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22264180 BCX0\"><strong>85% de satisfacci\u00f3n<\/strong> general<\/span><\/span><span class=\"TextRun SCXW22264180 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22264180 BCX0\">\u00a0entre los asistentes.<\/span><\/span><span class=\"EOP SCXW22264180 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-fb7a216\" data-id=\"fb7a216\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defdf03 elementor-widget elementor-widget-text-editor\" data-id=\"defdf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW182299108 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182299108 BCX0\">+120% de share\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182299108 BCX0\">of<\/span><span class=\"NormalTextRun SCXW182299108 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182299108 BCX0\">voice<\/span><\/span><\/strong><span class=\"TextRun SCXW182299108 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182299108 BCX0\"><strong>\u00a0<\/strong>en comparaci\u00f3n con lanzamientos previos.<\/span><\/span><span class=\"EOP SCXW182299108 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-34b9bc8\" data-id=\"34b9bc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df5085c elementor-widget elementor-widget-text-editor\" data-id=\"df5085c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Amplificaci\u00f3n org\u00e1nica<\/strong> en redes sociales y medios especializados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8861604\" data-id=\"8861604\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392a27f elementor-widget elementor-widget-text-editor\" data-id=\"392a27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refuerzo del <strong>posicionamiento de Planeta DeAgostini<\/strong> como <strong>marca innovadora y global<\/strong> en el sector del <strong>coleccionismo<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8a490 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa8a490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e45991a\" data-id=\"e45991a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6757846 elementor-widget elementor-widget-spacer\" data-id=\"6757846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e57bb23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e57bb23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f53f8\" data-id=\"61f53f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cbd46 elementor-widget elementor-widget-heading\" data-id=\"90cbd46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa65506 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"aa65506\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-967d104\" data-id=\"967d104\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a07ab5f elementor-widget elementor-widget-template\" data-id=\"a07ab5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14446\" class=\"elementor elementor-14446\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42cc4022 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"42cc4022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13788ee6\" data-id=\"13788ee6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efc601 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"7efc601\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/amazfit\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png\" class=\"attachment-full size-full wp-image-7328\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f03a1b7\" data-id=\"5f03a1b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425894c4 elementor-widget elementor-widget-image\" data-id=\"425894c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/delonghi\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"343\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png\" class=\"attachment-medium_large size-medium_large wp-image-7367\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1536x686.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bd73daf\" data-id=\"5bd73daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd80e80 elementor-widget elementor-widget-image\" data-id=\"2fd80e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/fotocasapro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png\" class=\"attachment-full size-full wp-image-7430\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito Optimus Prime: El Evento Transformers\u00a0 Planeta DeAgostini, en colaboraci\u00f3n con Imagina, organiz\u00f3 en Par\u00eds un evento exclusivo para presentar al mercado la innovadora maqueta de Optimus Prime, el legendario l\u00edder de los Autobots. Con un formato inmersivo y una ejecuci\u00f3n 360\u00ba, el encuentro reuni\u00f3 a m\u00e1s de 20 creadores de contenido procedentes &#8230; <a title=\"Planeta DeAgostini\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-planeta-deagostini\/\" aria-label=\"Read more about Planeta DeAgostini\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26595","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planeta DeAgostini - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Descubre este caso de \u00e9xito Planeta DeAgostini sobre eventos, producci\u00f3n 360\u00ba y comunicaci\u00f3n internacional para Optimus Prime.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/caso-de-exito-planeta-deagostini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planeta DeAgostini - 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