{"id":27856,"date":"2026-05-20T09:29:54","date_gmt":"2026-05-20T07:29:54","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=27856"},"modified":"2026-06-15T17:06:48","modified_gmt":"2026-06-15T15:06:48","slug":"bsm-grua-municipal-barcelona","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/bsm-grua-municipal-barcelona\/","title":{"rendered":"Post 27856"},"content":{"rendered":"\t\t
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Case Study<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Barcelona’s Municipal Tow Truck Service:<\/span> Ensuring safe and efficient mobility in the city<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Barcelona municipal tow truck service, managed by the municipal company BSM, is responsible for ensuring safe, efficient and sustainable mobility in the city, with a direct impact on citizens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The activity of the municipal tow truck service needed to be communicated with clarity, proximity and public-service value, helping citizens understand its role in improving mobility, safety and the use of public space in Barcelona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A key service for ensuring safe and correct mobility in the city, yet not always visible to the public. Building awareness required a fresh communication approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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At IMAGINA, we developed a graphic identity based on a modular grid system that captures the structured, methodical nature of the service, while keeping the visual language approachable and accessible to citizens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A consistent visual language built around a grid structure enables clarity across all communication materials, reinforcing recognition and professionalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Additional materials were designed \u2014 including vehicle stickers, signs and printed communications \u2014 that help make the service more visible and trusted in urban spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Case Study \u2014 Barcelona’s Municipal Tow Truck Service: ensuring safe and efficient vehicle removal across the city.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27856","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBSM Grua Municipal Barcelona Branding Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover how IMAGINA supported BSM Grua Municipal Barcelona with branding, creativity and digital strategy for stronger brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/project\/bsm-grua-municipal-barcelona\/\" \/>\n<meta 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