{"id":27868,"date":"2026-05-19T12:51:01","date_gmt":"2026-05-19T10:51:01","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=27868"},"modified":"2026-06-15T17:06:50","modified_gmt":"2026-06-15T15:06:50","slug":"editorial-sm-omnitubers-secretos","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/editorial-sm-omnitubers-secretos\/","title":{"rendered":"Post 27868"},"content":{"rendered":"\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tEditorial SM \u2013 Omnitubers Secretos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Editorial SM wanted to connect with younger audiences \u2014 from children to teenagers \u2014 by promoting a culture of learning and wellbeing through literature. The goal was to bring books closer to a digital audience, using communication codes that felt more familiar, entertaining and relevant to their everyday lives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t At IMAGINA, we developed a content strategy using digital storytelling to bridge the gap between books and a youth audience, combining entertaining formats with meaningful messages to make literature feel relevant and exciting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Social media content was created to bring the books’ characters and themes to life in formats that young audiences already engage with \u2014 short videos, interactive posts and relatable challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Collaboration with relevant digital creators helped amplify the message and reach new audiences in an authentic way that felt native to their platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t A consistent visual and narrative identity across all content helped reinforce the campaign’s message and the brand’s positioning as a publisher that understands young readers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t The campaign generated strong engagement among its target demographic, reinforcing Editorial SM’s connection with young readers and supporting sales of the Omnitubers Secretos collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tSolution<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t