{"id":27924,"date":"2026-07-17T16:38:43","date_gmt":"2026-07-17T14:38:43","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=27924"},"modified":"2026-07-23T17:00:30","modified_gmt":"2026-07-23T15:00:30","slug":"grupo-calaf-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/grupo-calaf-en\/","title":{"rendered":"Grupo Calaf Digital Marketing Case Study"},"content":{"rendered":"\t\t
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Multichannel Paid Media Strategy for Grupo Calaf<\/h1>

IMAGINA worked with Grupo Calaf<\/strong> and its Picvisa brand to develop a tailored digital marketing strategy focused on B2B lead generation in Spain and international markets.<\/p>

A multichannel acquisition strategy<\/h2>

We combined Google Ads, LinkedIn Ads, social advertising and programmatic media<\/strong> to increase brand awareness and reach decision-makers interested in highly specialised industrial solutions.<\/p>

The campaign started with an in-depth audience and keyword analysis, enriched with the client\u2019s sector knowledge. We also created a dedicated landing page designed around conversion and user-experience best practices.<\/p>

Execution and optimisation<\/h2>