{"id":27968,"date":"2026-06-22T17:02:51","date_gmt":"2026-06-22T15:02:51","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=27968"},"modified":"2026-07-23T13:32:54","modified_gmt":"2026-07-23T11:32:54","slug":"barcelona-activa-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/barcelona-activa-en\/","title":{"rendered":"Post 27968"},"content":{"rendered":"\t\t
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Barcelona Activa Digital Marketing Case Study<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBuilding a Digital Community for Barcelona Activa<\/text style=\"color:#F6A000\"><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We developed a digital communication strategy to position the Convent de Sant Agust\u00ed \u2014 a Barcelona Activa space \u2014 as the go-to hub for young people seeking employment opportunities, training, and entrepreneurship support. Two objectives drove the work: acquiring new users who had never heard of the service, and deepening engagement with the existing community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tOnline and offline
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We designed an integrated strategy combining digital and in-person activations to boost visibility and engagement. This included focus groups with both current and potential young users, and Design Thinking sessions with decision-makers \u2014 giving us the insight to build content and campaigns that genuinely resonated with the target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"IOT\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Barcelona Activa Digital Marketing Case Study Building a Digital Community for Barcelona Activa We developed a digital communication strategy to position the Convent de Sant Agust\u00ed \u2014 a Barcelona Activa space \u2014 as the go-to hub for young people seeking employment opportunities, training, and entrepreneurship support. Two objectives drove the work: acquiring new users who … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-27968","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"\nBarcelona Activa Digital Marketing Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover the Barcelona Activa case study by IMAGINA: digital marketing strategy, creativity and online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/project\/barcelona-activa-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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