{"id":28058,"date":"2026-06-22T15:46:22","date_gmt":"2026-06-22T13:46:22","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/itc-power-en\/"},"modified":"2026-07-23T13:11:22","modified_gmt":"2026-07-23T11:11:22","slug":"itc-power-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/itc-power-en\/","title":{"rendered":"ITC Power \u2013 Google Ads for B2B Electric Generator Sales"},"content":{"rendered":"\t\t
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Case Study<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Google Ads for B2B \u2014 ITC Power<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ITC Power has trusted IMAGINA for years to manage its Google Ads campaigns. We create and optimise strategies across their three e-commerce sites \u2014 itcpowergenerator.com, generadoritcpower.com and itcpower.com \u2014 specialising in the sale of electric generators to a predominantly B2B audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ROAS<\/div>\t\t\t
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Impressions<\/div>\t\t\t
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Multi-strategy approach to drive e-commerce sales<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Search Ads:<\/strong> Qualified traffic through purchase-intent-segmented ads (“buy industrial generator”, “10kW electric generator price”).
Display & Discovery:<\/strong> Boosted visibility on construction, engineering and energy websites, reaching potential B2B clients.
Performance Max:<\/strong> Advanced automation to maximise conversions across Search, Display, YouTube, Gmail and Shopping.
Strategic Remarketing:<\/strong> Re-engaged users with personalised ads for viewed products, abandoned carts and exclusive promotions.<\/p>

Thanks to this comprehensive strategy, ITC Power has consolidated its leadership in B2B electric generator sales, securing top search results and improving digital profitability across all three e-commerce stores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":17265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-28058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project"],"acf":[],"yoast_head":"\nITC Power Paid Media Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover how IMAGINA helped ITC Power with paid media strategy, acquisition and measurable digital 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