Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Case Study Digital Marketing: BSM \u2014 rebranding de los servicios de movilidad de Barcelona Una estrategia sin obst\u00e1culos \u2014 Rebranding de los servicios de movilidad de Barcelona En Imagina trabajamos junto a Barcelona Municipal Services (BSM) to develop a tailored digital marketing strategy, focused on achieving its objectives de negocio. Tras analizar en profundidad su … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29802","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBSM Branding Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSM Branding Case Study | IMAGINA Digital\" \/>\n<meta property=\"og:description\" content=\"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T16:14:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T20:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"BSM Case Study\",\"datePublished\":\"2026-06-22T16:14:14+00:00\",\"dateModified\":\"2026-07-01T20:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/MicrosoftTeams-image-10.png\",\"articleSection\":[\"Proyecto\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/\",\"name\":\"BSM Branding Case Study | IMAGINA Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/MicrosoftTeams-image-10.png\",\"datePublished\":\"2026-06-22T16:14:14+00:00\",\"dateModified\":\"2026-07-01T20:20:06+00:00\",\"description\":\"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/MicrosoftTeams-image-10.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/MicrosoftTeams-image-10.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/proyecto\\\/bsm-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BSM Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10072262\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BSM Branding Case Study | IMAGINA Digital","description":"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/","og_locale":"en_US","og_type":"article","og_title":"BSM Branding Case Study | IMAGINA Digital","og_description":"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand","og_url":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2026-06-22T16:14:14+00:00","article_modified_time":"2026-07-01T20:20:06+00:00","og_image":[{"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png","type":"","width":"","height":""}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carolina","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"BSM Case Study","datePublished":"2026-06-22T16:14:14+00:00","dateModified":"2026-07-01T20:20:06+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/"},"wordCount":298,"publisher":{"@id":"https:\/\/imaginadigital.com\/en\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png","articleSection":["Proyecto"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/","url":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/","name":"BSM Branding Case Study | IMAGINA Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png","datePublished":"2026-06-22T16:14:14+00:00","dateModified":"2026-07-01T20:20:06+00:00","description":"Discover how IMAGINA supported BSM with branding, creativity and digital strategy for stronger brand","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png"},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/en\/proyecto\/bsm-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/en\/"},{"@type":"ListItem","position":2,"name":"BSM Case Study"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/en\/#website","url":"https:\/\/imaginadigital.com\/en\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/en\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10072262\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/en\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts\/29802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/comments?post=29802"}],"version-history":[{"count":4,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts\/29802\/revisions"}],"predecessor-version":[{"id":29978,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts\/29802\/revisions\/29978"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/media?parent=29802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/categories?post=29802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/tags?post=29802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-1-2.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n![\"\"](\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-1024x1024.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-1024x1024.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-1024x1024.jpg\")