{"id":29802,"date":"2026-06-22T18:14:14","date_gmt":"2026-06-22T16:14:14","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/bsm-en\/"},"modified":"2026-07-23T13:14:52","modified_gmt":"2026-07-23T11:14:52","slug":"bsm-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/bsm-en\/","title":{"rendered":"BSM Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png\" alt=\"BSM digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-10-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-1-2.png\" alt=\"BSM digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-1-2.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-1-2-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-1-2-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>BSM \u2014 Rebranding Barcelona mobility services<\/h1>\n<p>\t\t<b>A strategy without obstacles \u2014 Rebranding Barcelona\u2019s mobility services<\/b><\/p>\n<p>At IMAGINA, we worked with Barcelona de Serveis Municipals (BSM) to develop a tailored digital marketing strategy focused on its business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to its sector and target audience. Throughout the project, we implemented the agreed actions and continuously measured results to optimise performance. The outcome was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform a company\u2019s online presence.<\/p>\n<p>Barcelona de Serveis Municipals (BSM) needed a comprehensive rebranding strategy for five mobility brands: Estaci\u00f3 del Nord, Bicing, SMOU, BSM Aparcaments and Endolla. Our goal was to position each service at the forefront of users\u2019 minds and build a consistent, engaging visual identity across all five brands.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-1024x1024.png\" alt=\"BSM digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-1024x1024.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-300x300.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-150x150.png 150w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-768x768.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-1536x1536.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Bicing_Creativitats_IG-copia-8-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-1024x1024.png\" alt=\"BSM digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-1024x1024.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-300x300.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-150x150.png 150w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-768x768.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-1536x1536.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Smou_IG-copia-13-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-1024x1024.jpg\" alt=\"BSM digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-1024x1024.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-300x300.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-150x150.jpg 150w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1-768x768.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/APARCAMENTS-BSM_1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\t\t\t\t<b>A comprehensive 360-degree brand strategy<br \/>integral 360\u00b0<\/b><\/p>\n<p>We developed a 360-degree strategy to strengthen each brand\u2019s image and deepen the connection between every service and its audience, adapting the message and tone to each platform and channel. A thorough competitor analysis guided our content approach, and we created new brand guidelines to ensure visual consistency and a strong, unified image across BSM\u2019s brands.<\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>BSM \u2014 rebranding Barcelona\u2019s mobility services<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>digital marketing agency<\/strong><\/a> and discover how IMAGINA can grow your business.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BSM \u2014 Rebranding Barcelona mobility services A strategy without obstacles \u2014 Rebranding Barcelona\u2019s mobility services At IMAGINA, we worked with Barcelona de Serveis Municipals (BSM) to develop a tailored digital marketing strategy focused on its business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to &#8230; <a title=\"BSM Case Study\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/project\/bsm-en\/\" aria-label=\"Read more about BSM Case Study\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29802","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BSM Branding Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover how IMAGINA supported BSM with branding, creativity and 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