{"id":29810,"date":"2026-06-22T17:16:16","date_gmt":"2026-06-22T15:16:16","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/cebado-en\/"},"modified":"2026-07-23T13:10:29","modified_gmt":"2026-07-23T11:10:29","slug":"cebado-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/cebado-en\/","title":{"rendered":"Cebado Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop.png\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-1536x686.png 1536w\" alt=\"Cebado digital marketing case study \u2013 IMAGINA\" width=\"1920\" height=\"858\" \/> <img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile-664x1024.png 664w\" alt=\"Cebado digital marketing case study \u2013 IMAGINA\" width=\"700\" height=\"1080\" \/><\/p>\n<h1>Case Study Digital Marketing: Cebado<\/h1>\n<p><strong>Local campaign development for Cebado salons<\/strong><\/p>\n<p>Cebado, one of Spain\u2019s leading hair salon chains with more than 50 locations, trusted IMAGINA to develop a Paid Media strategy across Facebook, Instagram and Google. The main goal was to increase customer numbers at six salons in Barcelona and Madrid.<\/p>\n<p>Views<br \/>\n+<br \/>\n0<br \/>\nM<br \/>\nReach<br \/>\n+<br \/>\n0<br \/>\nK<br \/>\nLink clicks<br \/>\n+<br \/>\n0<br \/>\nK<br \/>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29810-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4?_=1\" \/><a href=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4\">https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4<\/a><\/video><\/div><\/p>\n<p><strong>Google Business Profile campaigns to drive salon visits<\/strong><\/p>\n<p>IMAGINA designed a traffic strategy directing users to each salon\u2019s Instagram profile, with options focused on generating calls and local Google Business Profile campaigns that guided users directly to the salon.<\/p>\n<p><strong>Traffic campaigns: creative assets centred on promotions, trends and distinctive services to generate calls.<\/p>\n<p><strong>Engagement campaigns: Reels, Stories and posts designed to increase participation on Instagram and Facebook.<\/p>\n<p><strong>Local campaigns: geotargeted ads and Google Maps integration to drive salon visits.<\/p>\n<p>We also optimised each salon\u2019s Google Business Profile and developed creative assets aligned with the brand, helping grow the customer base across all six locations.<\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>Cebado<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/agency-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing<\/strong><\/a> and how IMAGINA can grow your business.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agency-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">All case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina developed a local paid media strategy for Cebado&#8217;s hair salons across Facebook, Instagram and Google, driving client growth at 6 locations in Barcelona and Madrid.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29810","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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