{"id":29810,"date":"2026-06-22T17:16:16","date_gmt":"2026-06-22T15:16:16","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/cebado-en\/"},"modified":"2026-07-01T22:20:06","modified_gmt":"2026-07-01T20:20:06","slug":"cebado-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/cebado-en\/","title":{"rendered":"Cebado Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop.png\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebadodesktop-1536x686.png 1536w\" alt=\"\" width=\"1920\" height=\"858\" \/> <img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/cebado-mobile-664x1024.png 664w\" alt=\"\" width=\"700\" height=\"1080\" \/><\/p>\n<h2>Case Study Digital Marketing: Cebado<\/h2>\n<p><strong>Desarrollo de campa\u00f1as locales para los salones Cebado<\/strong><\/p>\n<p>Cebado, una de las principales cadenas de peluquer\u00edas de Espa\u00f1a, con m\u00e1s de 50 salones, confi\u00f3 en Imagina para desarrollar una estrategia de Paid Media en Facebook, Instagram y Google. El objetivo principal era aumentar el n\u00famero de clientes en 6 salones de Barcelona y Madrid.<\/p>\n<p>Visualizaciones<br \/>\n+<br \/>\n0<br \/>\nM<br \/>\nAlcance<br \/>\n+<br \/>\n0<br \/>\nK<br \/>\nClics en enlaces<br \/>\n+<br \/>\n0<br \/>\nK<br \/>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29810-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4?_=1\" \/><a href=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4\">https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/OFERTA_EXLUSIVA_MADRID_POST.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/01_Madrid_01.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MADRID_POST.mp4<\/a><\/video><\/div><\/p>\n<p><strong>Google My Business para atraer visitas a los salones<\/strong><\/p>\n<p>Imagina dise\u00f1\u00f3 una estrategia de tr\u00e1fico para dirigir a los usuarios al perfil de Instagram de cada sal\u00f3n, con opciones orientadas a generar llamadas y campa\u00f1as locales de Google My Business para llevarlos directamente al establecimiento.<\/p>\n<p><strong>Campa\u00f1as de tr\u00e1fico:<\/strong> Creatividades centradas en promociones, tendencias y servicios diferenciales para generar llamadas.<\/p>\n<p><strong>Campa\u00f1as de interacci\u00f3n:<\/strong> Reels, stories y publicaciones para aumentar la participaci\u00f3n en Instagram y Facebook.<\/p>\n<p><strong>Campa\u00f1as locales:<\/strong> Anuncios geolocalizados e integraci\u00f3n con Google Maps para impulsar las visitas a los salones.<\/p>\n<p>Tambi\u00e9n optimizamos los perfiles de Google My Business de cada sal\u00f3n y desarrollamos creatividades alineadas con la marca, contribuyendo al crecimiento de clientes en los seis establecimientos.<\/p>\n<h2>More projects<\/h2>\n<h3>Services relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de <strong>Cebado<\/strong>? Descubre nuestro servicio de <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu negocio.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina developed a local paid media strategy for Cebado&#8217;s hair salons across Facebook, Instagram and Google, driving client growth at 6 locations in Barcelona and Madrid.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29810","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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