{"id":29815,"date":"2026-06-24T11:05:58","date_gmt":"2026-06-24T09:05:58","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/consum-en\/"},"modified":"2026-07-23T13:17:23","modified_gmt":"2026-07-23T11:17:23","slug":"consum-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/consum-en\/","title":{"rendered":"Ag\u00e8ncia Catalana del Consum Case Study"},"content":{"rendered":"

\"Ag\u00e8ncia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ag\u00e8ncia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Catalan Consumer Agency \u2014 Housing rights<\/h1>\n

Housing rights campaign for the Catalan Consumer Agency<\/p>\n

At IMAGINA, we worked with the Catalan Consumer Agency on an institutional campaign designed to raise awareness of citizens\u2019 housing rights. The goal was to communicate a matter of public interest clearly and accessibly, using a narrative that captured attention from the very first second.<\/p>\n

We created a television commercial for the Catalan Consumer Agency of the Government of Catalonia. The campaign focused on the right to housing \u2014 a right many people are unaware of or do not know how to exercise \u2014 through the creative concept \u201cAccess to housing is a fundamental right\u201d.<\/p>\n

The commercial was built around a single narrator who guided the message throughout the advert and kept the focus on what mattered. The protagonist moved through different spaces representing different kinds of home. We also produced a radio advert and several creative concepts for outdoor advertising.<\/p>\n

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