{"id":29816,"date":"2026-06-24T10:58:52","date_gmt":"2026-06-24T08:58:52","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/consum-2-en\/"},"modified":"2026-07-01T22:50:51","modified_gmt":"2026-07-01T20:50:51","slug":"consum-2-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/consum-2-en\/","title":{"rendered":"Ag\u00e8ncia Catalana del Consum Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1.png\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-1536x686.png 1536w\" alt=\"\" width=\"1920\" height=\"858\" \/> <img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1-664x1024.png 664w\" alt=\"\" width=\"700\" height=\"1080\" \/><\/p>\n<h2>Case Study Digital Marketing: Ag\u00e8ncia Catalana del Consum \u2014 derechos ling\u00fc\u00edsticos<\/h2>\n<p>Campa\u00f1a de derechos ling\u00fc\u00edsticos para la Ag\u00e8ncia Catalana del Consum<\/p>\n<p>En Imagina trabajamos junto a la <strong>Ag\u00e8ncia Catalana del Consum<\/strong> para dar forma a una campa\u00f1a institucional sobre derechos ling\u00fc\u00edsticos y derechos de las personas consumidoras. La creatividad \u00abHi tens molt a dir\u00bb acercaba el mensaje a situaciones cotidianas \u2014restaurantes, comercios y espacios p\u00fablicos\u2014 con un tono c\u00e1lido, directo y f\u00e1cil de reconocer.<\/p>\n<p>Creamos un spot de televisi\u00f3n para la Ag\u00e8ncia Catalana del Consum de la Generalitat de Catalunya. La campa\u00f1a invitaba a la ciudadan\u00eda a conocer y ejercer sus derechos a trav\u00e9s del concepto creativo \u00abHi tens molt a dir\u00bb.<\/p>\n<p>Adem\u00e1s del spot de televisi\u00f3n, adaptamos la campa\u00f1a a cu\u00f1as de radio, piezas para redes sociales, banners web y carteler\u00eda. El enfoque combinaba claridad institucional y proximidad para que el mensaje pudiera entenderse y recordarse en contextos cotidianos.<\/p>\n<p><iframe title=\"Drets Ling\u00fc\u00edstics - Ag\u00e8ncia Catalana de Consum\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/YDVpZu_TMqo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/imaginadigital.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>More projects<\/h2>\n<h3>Services relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de la <strong>Ag\u00e8ncia Catalana del Consum<\/strong>? Descubre nuestro <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing service<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu negocio.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina created a full TV, radio and digital campaign for the Ag\u00e8ncia Catalana del Consum promoting citizens&#8217; linguistic rights in consumer settings, with the concept &#8216;Hi tens molt a dir&#8217;.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29816","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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