{"id":29816,"date":"2026-06-24T10:58:52","date_gmt":"2026-06-24T08:58:52","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/consum-2-en\/"},"modified":"2026-07-23T13:16:39","modified_gmt":"2026-07-23T11:16:39","slug":"consum-2-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/consum-2-en\/","title":{"rendered":"Ag\u00e8ncia Catalana del Consum Case Study"},"content":{"rendered":"

\"Ag\u00e8ncia \"Ag\u00e8ncia<\/p>\n

Catalan Consumer Agency \u2014 Language rights<\/h1>\n

Language rights campaign for the Catalan Consumer Agency<\/p>\n

At IMAGINA, we worked with the Catalan Consumer Agency to create an institutional campaign about language rights and consumer rights. The \u201cHi tens molt a dir\u201d creative concept brought the message into everyday settings \u2014 restaurants, shops and public spaces \u2014 with a warm, direct and recognisable tone.<\/p>\n

We created a television commercial for the Catalan Consumer Agency of the Government of Catalonia. The campaign encouraged citizens to understand and exercise their rights through the \u201cHi tens molt a dir\u201d creative concept.<\/p>\n

In addition to the television commercial, we adapted the campaign into radio adverts, social media assets, web banners and outdoor posters. The approach combined institutional clarity with accessibility so the message would be easy to understand and remember in everyday situations.<\/p>\n