{"id":29817,"date":"2026-06-24T12:04:14","date_gmt":"2026-06-24T10:04:14","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/deichmann-en\/"},"modified":"2026-07-23T13:19:37","modified_gmt":"2026-07-23T11:19:37","slug":"deichmann-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/deichmann-en\/","title":{"rendered":"Deichmann Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6.png\" alt=\"Deichmann digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-6-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-9.png\" alt=\"Deichmann digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-9.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-9-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-9-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Case Study Digital Marketing: Deichmann<\/h2>\n<p>Reaching new heights with Deichmann<\/p>\n<p>At IMAGINA, we worked with Deichmann Spain and Deichmann Portugal on their social media strategy and the creation of original assets for Instagram and Facebook.<\/p>\n<p>At IMAGINA, we love fashion from head to toe. That is why we worked with Deichmann Spain and Deichmann Portugal, managing their social media strategy and creating all the assets for Instagram and Facebook, including the \u201cStep on the Sky\u201d campaign featuring artist Nia Correia.<\/p>\n<p>\t\t\tInstagram followers<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tK<br \/>\n\t\t\tImpressions<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tK<br \/>\n\t\t\tReach<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tK<br \/>\n\t\t\tInteractions<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tK<br \/>\n\t\t\t\t<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29817-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/party.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA-2.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/botas-grupo-de-gente.mp4?_=1\" \/><a href=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/party.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA-2.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/botas-grupo-de-gente.mp4\">https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/party.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/NIA-2.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/botas-grupo-de-gente.mp4<\/a><\/video><\/div>\t\t\t\t\t<\/p>\n<p>Social media for Deichmann<\/p>\n<p>We developed a content strategy to strengthen the brand\u2019s presence, connect with new audiences and maintain a recognisable creative approach across every channel. The campaign combined concept development, planning, creativity and the production of assets adapted to each social format.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT-1024x1024.png\" alt=\"Deichmann digital marketing case study \u2013 IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT-1024x1024.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT-300x300.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT-150x150.png 150w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT-768x768.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/portada_sandaliasninosPT.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/10\/zapatosrebajasdeichmann.mp4\t\t\t\t\t<\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>Deichmann<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/agency-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing service<\/strong><\/a> and how IMAGINA can grow your project.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agency-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina developed Deichmann Spain and Portugal&#8217;s social media strategy on Instagram and Facebook, creating all creative content including the &#8216;Pisar el Cielo&#8217; campaign with Nia Correia.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29817","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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