{"id":29825,"date":"2026-05-19T12:47:08","date_gmt":"2026-05-19T10:47:08","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/imhab-en\/"},"modified":"2026-07-23T13:20:17","modified_gmt":"2026-07-23T11:20:17","slug":"imhab-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/imhab-en\/","title":{"rendered":"Imhab Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23.png 1800w\" alt=\"IMHAB\" width=\"1024\" height=\"398\" \/><\/p>\n<h2>Case Study Digital Marketing: IMHAB<\/h2>\n<h2>The challenge<\/h2>\n<p>Housing is one of the issues that most concerns Barcelona\u2019s residents. IMHAB \u2014 the Barcelona Municipal Institute of Housing and Renovation \u2014 needed stronger communication to explain clearly and accurately the information it produces about housing and building renovation.<\/p>\n<h2>The solution<\/h2>\n<p><strong>Periodismo<\/strong><\/p>\n<p>Event coverage and the creation of informative content.<\/p>\n<p><strong>Community management<\/strong><\/p>\n<p>Consistency and continuity across Barcelona City Council\u2019s social channels.<\/p>\n<h2>Results<\/h2>\n<p>Clearer, more consistent and useful communication that brings information about housing, renovation and IMHAB services closer to Barcelona\u2019s residents.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-300x200.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-768x512.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1.png 1536w\" alt=\"IMHAB\" width=\"1024\" height=\"683\" \/><\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>IMHAB<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing service<\/strong><\/a> and how IMAGINA can grow your project.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina strengthened IMHAB&#8217;s digital communications around housing and rehabilitation in Barcelona, delivering journalism, community management and multimedia content with rigour and clarity.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29825","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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