{"id":29825,"date":"2026-05-19T12:47:08","date_gmt":"2026-05-19T10:47:08","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/imhab-en\/"},"modified":"2026-07-01T22:20:07","modified_gmt":"2026-07-01T20:20:07","slug":"imhab-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/imhab-en\/","title":{"rendered":"Imhab Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23.png 1800w\" alt=\"IMHAB\" width=\"1024\" height=\"398\" \/><\/p>\n<h2>Case Study Digital Marketing: IMHAB<\/h2>\n<h2>El reto<\/h2>\n<p>La vivienda es una de las cuestiones que m\u00e1s preocupan a la ciudadan\u00eda de Barcelona. El <strong>IMHAB<\/strong> (Institut Municipal de l\u2019Habitatge i la Rehabilitaci\u00f3 de Barcelona) necesitaba un impulso comunicativo para explicar de forma clara y rigurosa toda la informaci\u00f3n que genera alrededor de la vivienda y la rehabilitaci\u00f3n.<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p><strong>Periodismo<\/strong><\/p>\n<p>Cobertura de eventos y creaci\u00f3n de contenidos informativos.<\/p>\n<p><strong>Community management<\/strong><\/p>\n<p>Coherencia y continuidad en los canales sociales del Ayuntamiento de Barcelona.<\/p>\n<h2>Results<\/h2>\n<p>Una comunicaci\u00f3n m\u00e1s clara, constante y \u00fatil para acercar a la ciudadan\u00eda la informaci\u00f3n sobre vivienda, rehabilitaci\u00f3n y servicios audiences linked to IMHAB.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-300x200.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-768x512.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1.png 1536w\" alt=\"IMHAB\" width=\"1024\" height=\"683\" \/><\/p>\n<h2>More projects<\/h2>\n<h3>Services relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los del <strong>IMHAB<\/strong>? Descubre nuestro <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing service<\/strong><\/a> y c\u00f3mo IMAGINA can grow your project.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina strengthened IMHAB&#8217;s digital communications around housing and rehabilitation in Barcelona, delivering journalism, community management and multimedia content with rigour and clarity.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29825","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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