{"id":29833,"date":"2026-06-22T18:18:49","date_gmt":"2026-06-22T16:18:49","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/penguin-random-house-en\/"},"modified":"2026-07-23T13:15:33","modified_gmt":"2026-07-23T11:15:33","slug":"penguin-random-house-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/penguin-random-house-en\/","title":{"rendered":"Penguin Random House Case Study"},"content":{"rendered":"

\"Penguin
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Penguin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Case Study Digital Marketing: Penguin Random House<\/h2>\n

\t\tPenguin Random House and IMAGINA rediscover the magic of giving books<\/b><\/p>\n

At IMAGINA, we worked with Penguin Random House to develop a tailored digital marketing strategy focused on its business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to its sector and target audience. Throughout the project, we implemented the agreed actions and continuously measured results to optimise performance. The outcome was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform a company\u2019s online presence.<\/p>\n

At a time when gift options are increasingly diverse and technology-led, Penguin Random House wanted to highlight the value of books as meaningful Christmas gifts. The publisher needed a piece that would not only promote its titles, but also create an emotional connection with audiences and remind them of the importance of reconnecting with what truly matters.<\/p>\n

The challenge<\/h2>\n

Position books as the perfect Christmas gift through an audiovisual campaign that conveyed warmth, emotion and human connection. The piece needed to highlight the role of literature in people\u2019s lives and move beyond the idea of a book as an object, presenting it as a shared experience.<\/p>\n

The solution<\/h2>\n

Penguin Random House trusted IMAGINA to create its digital campaign around the emotional \u201cThe Magic of Giving Books\u201d commercial. The video showed how books can connect generations, awaken emotions and create shared memories, conveying that a book is much more than a gift: it is a gateway to new experiences.<\/p>\n

\t\t\t\t