{"id":29835,"date":"2026-05-19T12:38:37","date_gmt":"2026-05-19T10:38:37","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/penguin-random-house-sant-jordi-tiktok-en\/"},"modified":"2026-07-23T13:13:55","modified_gmt":"2026-07-23T11:13:55","slug":"penguin-random-house-sant-jordi-tiktok-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/penguin-random-house-sant-jordi-tiktok-en\/","title":{"rendered":"Penguin Random House Sant Jordi TikTok Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1024x398.png\" alt=\"Penguin Random House_Campa\u00f1a Sant Jordi\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Case Study TikTok: Penguin Random House<\/h2>\n<p><strong>When books become entertainment<\/strong><\/p>\n<p>At IMAGINA, we worked with Penguin Random House to develop a TikTok campaign for Sant Jordi 2023, bringing books closer to younger generations through native content, creators and entertainment.<\/p>\n<h2>The challenge<\/h2>\n<p>Penguin Random House wanted to connect with younger generations at a key moment: Sant Jordi 2023. The challenge was clear \u2014 talk about books without sounding promotional and stand out in a highly competitive environment like TikTok.<\/p>\n<p>\t\t\tPeople reached<br \/>\n\t\t\t\t787654<br \/>\n\t\t\tImpressions<br \/>\n\t\t\t\t987676<br \/>\n\t\t\tAdditional organic reach<br \/>\n\t\t\t\t987676<\/p>\n<h2>The solution<\/h2>\n<p>Content where the product was not the protagonist \u2014 the experience was.<\/p>\n<p>Spark Ads to extend the reach of organic content.<\/p>\n<p>Co-creation with TikTok creators who can tell stories and recommend books through entertainment.<\/p>\n<p>KPIs focused on user experience: engagement, CTR and watch time.<\/p>\n<p>https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ssvid.net-Penguin-Random-House_1080p-1-2.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ssvid.net-Penguin-Random-House_1080p-1-1.mp4\t\t\t\t\t<\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>Penguin Random House<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/tiktok-agencia-barcelona-madrid\/\"><strong>TikTok<\/strong><\/a> and how IMAGINA can grow your business.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/tiktok-agencia-barcelona-madrid\/\">TikTok Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">All case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina helped Penguin Random House connect with younger audiences on TikTok for Sant Jordi 2023 through entertainment-led content and co-creation with TikTok creators.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29835","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Penguin Random House Sant Jordi TikTok Social Media Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover how IMAGINA helped Penguin Random House Sant Jordi TikTok grow with social media, content strategy and creative digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/project\/penguin-random-house-sant-jordi-tiktok-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguin Random House Sant Jordi TikTok Case Study\" \/>\n<meta property=\"og:description\" content=\"Discover how IMAGINA helped Penguin Random House Sant Jordi TikTok grow with social media, content strategy and creative digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/project\/penguin-random-house-sant-jordi-tiktok-en\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T10:38:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T11:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1024x398.png\" 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