{"id":29838,"date":"2026-05-19T12:34:58","date_gmt":"2026-05-19T10:34:58","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/planeta-deagostini-en\/"},"modified":"2026-07-23T13:17:34","modified_gmt":"2026-07-23T11:17:34","slug":"planeta-deagostini-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/planeta-deagostini-en\/","title":{"rendered":"Planeta Deagostini Case Study"},"content":{"rendered":"

\"Case\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Case Study Digital Marketing: Planeta DeAgostini<\/h2>\n

Optimus Prime: the Transformers event<\/p>\n

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Planeta DeAgostini, in partnership with IMAGINA, organised an exclusive event in Paris to introduce an innovative scale model of Optimus Prime \u2014 the legendary leader of the Autobots \u2014 to the market.<\/p>\n

With an immersive format and 360-degree execution, the event brought together more than 20 content creators from Spain, Italy, France and Germany, becoming an international showcase for the brand.<\/p>\n

At IMAGINA, we worked with Planeta DeAgostini to launch the innovative Optimus Prime scale model.<\/p>\n

We designed an immersive international experience in Paris, bringing together European content creators and delivering a 360-degree activation created to amplify the launch across different markets.<\/p>\n

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The challenge<\/h2>\n

Launch the Optimus Prime scale model<\/strong> with a presentation capable of generating maximum impact<\/strong> y international recognition<\/strong>, positioning Planeta DeAgostini<\/strong> as a benchmark in the world of collecting<\/strong>andscale-model innovation<\/strong>.<\/p>\n

The challenge was to design a unique experience that was consistent with the Transformers universe and capable of connecting with fans, content creators and new audiences.<\/p>\n

The solution<\/h2>\n

1. Event design and production. The event took place in Paris. We created a fully themed space, with staging inspired by the Transformers universe and a visual narrative that guided attendees through the scale model\u2019s creation process.<\/p>\n

2. Experience for content creators. More than 20 influencers from different European countries attended the event and were given an exclusive first look at the complete Optimus Prime model. We encouraged the creation of dynamic, exclusive social content, amplifying the launch and generating organic conversation across different markets.<\/p>\n

3. Talks and technical demonstrations. Presentations were delivered in nine languages throughout the day. Attendees gained first-hand insight into the model\u2019s design, development and manufacturing process. This educational experience reinforced perceptions of the brand\u2019s quality, innovation and attention to detail.<\/p>\n

4. 360-degree coverage. IMAGINA coordinated all online and offline production, from the event\u2019s visual identity to audiovisual coverage and follow-up content for digital and corporate media.<\/p>\n

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Results<\/h2>\n

The Optimus Prime event became an international success story within Planeta DeAgostini\u2019s experiential marketing strategy:<\/p>\n

More than 20 content creators from across Europe.<\/p>\n

85% overall satisfaction among attendees.<\/p>\n

+120% share of voice compared with previous launches.<\/p>\n

Organic amplification across social media and specialist outlets.<\/p>\n

Stronger positioning for Planeta DeAgostini as an innovative global brand in the collectibles sector.<\/p>\n

More projects<\/h2>\n

Related Services<\/h3>\n

Would you like to achieve results like those of Planeta DeAgostini<\/strong>? Discover our Digital Marketing service<\/strong><\/a> and how IMAGINA can grow your business.<\/p>\n