{"id":29840,"date":"2026-06-22T17:21:50","date_gmt":"2026-06-22T15:21:50","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/rabat-en\/"},"modified":"2026-07-01T22:20:08","modified_gmt":"2026-07-01T20:20:08","slug":"rabat-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/rabat-en\/","title":{"rendered":"Rabat Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"6000\" height=\"2682\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40.png\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40.png 6000w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40-1536x687.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/Diseno-sin-titulo-40-2048x915.png 2048w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Case Study Digital Marketing: Rabat<\/h2>\n<p><strong>Aumento del valor de conversi\u00f3n para Rabat<\/strong><\/p>\n<p>El principal objetivo de Rabat era llegar a usuarios interesados en joyer\u00eda, especialmente en anillos de compromiso, y maximizar las conversiones mediante campa\u00f1as segmentadas en distintas plataformas sociales. La marca tambi\u00e9n buscaba aumentar el ROAS y el valor total de conversi\u00f3n, asegur\u00e1ndose de alcanzar eficazmente a su target audience.<\/p>\n<p>\t\t\tROAS<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\t%<br \/>\n\t\t\tImpresiones<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tM<br \/>\n\t\t\tClics<br \/>\n\t\t\t\t+<br \/>\n\t\t\t\t0<br \/>\n\t\t\t\tK<\/p>\n<p><strong>Estrategia de remarketing<\/strong><\/p>\n<p><strong>Segmentaci\u00f3n avanzada de audiencias:<\/strong> Definimos p\u00fablicos con intereses espec\u00edficos en joyer\u00eda, anillos de compromiso y productos relacionados, adem\u00e1s de segmentaciones basadas en su comportamiento.<\/p>\n<p><strong>Anuncios din\u00e1micos de cat\u00e1logo:<\/strong> Implementamos anuncios de cat\u00e1logo en Instagram, Facebook y Pinterest dirigidos a usuarios con perfiles similares.<\/p>\n<p><strong>Campa\u00f1as de remarketing:<\/strong> Creamos campa\u00f1as espec\u00edficas para volver a conectar con usuarios que ya hab\u00edan interactuado con los anuncios, visitado la web de Rabat o mostrado inter\u00e9s en productos de alto margen.<\/p>\n<p>Esta estrategia permiti\u00f3 crear listas de audiencia y volver a impactar a usuarios interesados, aumentando las conversiones con un coste m\u00e1s eficiente y contribuyendo al crecimiento del ROAS.<\/p>\n<h2>More projects<\/h2>\n<h3>Services relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de <strong>Rabat<\/strong>? Descubre nuestro servicio de <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu negocio.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina ran segmented social media campaigns for Rabat jewellery, using advanced audience targeting, dynamic catalogue ads and remarketing to maximise ROAS and conversion value.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29840","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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