{"id":29842,"date":"2026-06-24T11:46:08","date_gmt":"2026-06-24T09:46:08","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/radio-i-televisio-andorra-en\/"},"modified":"2026-07-23T13:18:05","modified_gmt":"2026-07-23T11:18:05","slug":"radio-i-televisio-andorra-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/radio-i-televisio-andorra-en\/","title":{"rendered":"RTVA Case Study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-29.png 1800w\" alt=\"RTVA\" width=\"1024\" height=\"398\" \/><\/p>\n<h2>Case Study Digital Marketing: R\u00e0dio i Televisi\u00f3 d\u2019Andorra<\/h2>\n<p>Podcasts and data for an innovative public broadcaster<\/p>\n<h2>The challenge<\/h2>\n<p>R\u00e0dio i Televisi\u00f3 d\u2019Andorra wanted to explore new formats to connect with its audience. The goal was to train the team in podcasting and improve its use of analytics to make data-driven decisions.<\/p>\n<h2>The solution<\/h2>\n<p>IMAGINA designed a practical support programme tailored to a public broadcaster:<\/p>\n<ul>\n<li><strong>Formaci\u00f3n en p\u00f3dcast:<\/strong> from concept through production and distribution.<\/li>\n<li>Metrics consulting: analysis of key indicators to understand audiences and measure impact.<\/li>\n<li>A practical approach: tools that are easy for the team to use in its day-to-day work.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-1024x683.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-1024x683.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-300x200.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-768x512.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-1536x1024.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-magda-ehlers-pexels-1054713-2048x1365.jpg 2048w\" alt=\"RTVA\" width=\"1024\" height=\"683\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-1024x576.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-1024x576.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-300x169.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-768x432.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-1536x864.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/pexels-artempodrez-5716001-2048x1152.jpg 2048w\" alt=\"RTVA\" width=\"1024\" height=\"576\" \/><\/p>\n<h2>Results<\/h2>\n<ul>\n<li>Team formado en nuevas competencias digitales.<\/li>\n<li>A better understanding of metrics to guide the content strategy.<\/li>\n<li>The podcast became a key innovation format within R\u00e0dio i Televisi\u00f3 d\u2019Andorra\u2019s offering.<\/li>\n<\/ul>\n<p>Through this project, IMAGINA helped the public broadcaster adapt to audio trends and strengthen its role as a leading media organisation in Andorra.<\/p>\n<h2>More projects<\/h2>\n<h3>Related Services<\/h3>\n<p>Would you like to achieve results like those of <strong>R\u00e0dio i Televisi\u00f3 d\u2019Andorra<\/strong>? Discover our <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Digital Marketing service<\/strong><\/a> and how IMAGINA can grow your project.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Digital Marketing Agency \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">View all case studies<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Tell us about your project<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina supported R\u00e0dio i Televisi\u00f3 d&#8217;Andorra with podcast training and metrics consultancy, helping the public broadcaster adapt to digital audio trends.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-29842","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RTVA Digital Marketing Case Study | IMAGINA Digital<\/title>\n<meta name=\"description\" content=\"Discover the RTVA case study by IMAGINA: digital marketing strategy, creativity and online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/project\/radio-i-televisio-andorra-en\/\" \/>\n<meta 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