{"id":29843,"date":"2026-06-22T18:28:28","date_gmt":"2026-06-22T16:28:28","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/residus-en\/"},"modified":"2026-07-23T13:16:10","modified_gmt":"2026-07-23T11:16:10","slug":"residus-en","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/residus-en\/","title":{"rendered":"Residus Case Study"},"content":{"rendered":"

\"Residus \"Residus<\/p>\n

Digital Marketing Case Study: Residus \u2014 campaign against food waste<\/h1>\n

An ADG Laus award-winning campaign<\/b><\/p>\n

At IMAGINA, we worked with \u00abSom Gent de Profit\u00bb<\/strong>, an initiative by the Waste Agency of Catalonia, to develop a tailored digital marketing strategy focused on its goals. After analysing the starting point, we identified key opportunities and designed an action plan adapted to its audience. Throughout the project, we implemented the agreed actions and measured results continuously to optimise performance.<\/p>\n

\u201cSom Gent de Profit\u201d, created for the Waste Agency of Catalonia, was a campaign designed to reduce food waste through educational and engaging social media content: practical advice, everyday habits, tools and recipes that presented sustainability in an accessible and inspiring way.<\/p>\n

\"Residus
\nA team that makes it possible<\/b><\/p>\n

The ADG Laus award recognised the project\u2019s creative strength, from managing its Instagram, Twitter and Facebook channels to the complete redesign of the website\u2019s visual identity.<\/p>\n

We produced a wide range of digital content showing how small everyday actions can drive meaningful change towards a more sustainable world. The result was an industry-recognised campaign that helped change attitudes towards food waste.<\/p>\n

\"Residus<\/p>\n

More projects<\/h2>\n

Related Services<\/h3>\n

Would you like to achieve results like those of \u00abSom Gent de Profit\u00bb \u2014 campaign against food waste<\/strong>? Discover our digital marketing agency<\/strong><\/a> and discover how IMAGINA can grow your business.<\/p>\n