{"id":31027,"date":"2026-07-07T12:50:38","date_gmt":"2026-07-07T10:50:38","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=31027"},"modified":"2026-07-17T17:35:09","modified_gmt":"2026-07-17T15:35:09","slug":"ugc-tiktok-instagram","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/ugc-tiktok-instagram\/","title":{"rendered":"UGC on TikTok and Instagram: turn your community into your brand&#8217;s best asset"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31027\" class=\"elementor elementor-31027 elementor-30607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebfcc3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebfcc3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1989e4e\" data-id=\"1989e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd8e199 elementor-widget elementor-widget-heading\" data-id=\"dd8e199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What if the content that sells your brand best isn't created by your marketing team?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475a868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"475a868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0326ba5\" data-id=\"0326ba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605e357 elementor-widget elementor-widget-text-editor\" data-id=\"605e357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">That was one of the main ideas explored in the masterclass <strong>&#8220;UGC 2026: let your community create for you on TikTok and Instagram&#8221;<\/strong>, delivered by Patricia Schilt Morales (Account Manager) and Sergi Rodr\u00edguez (Community Manager) from Imagina as part of a training session organised by the Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalunya.<\/p>\n<p>The session addressed one of the major shifts transforming digital marketing: the growing importance of <strong>User Generated Content (UGC)<\/strong> as a tool for building trust, increasing reach and improving conversions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d553ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d553ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7a3e4\" data-id=\"cf7a3e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e28b6 elementor-widget elementor-widget-heading\" data-id=\"89e28b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC is no longer a trend; it is a strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d84d65d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d84d65d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f45f721\" data-id=\"f45f721\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"4f9c8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Consumers increasingly trust traditional advertising less and recommendations and experiences shared by other people more.<\/p>\n<p class=\"isSelectedEnd\">That is why UGC has become one of the most effective tools for connecting with audiences. It is not simply about users talking about a brand, but about using that content strategically in TikTok and Instagram campaigns, ecommerce and social media advertising.<\/p>\n<p>Authenticity has become one of the factors with the greatest influence on purchase decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf2637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf2637\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b36a2\" data-id=\"12b36a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2623e77 elementor-widget elementor-widget-heading\" data-id=\"2623e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC, content creators and influencers: what is the difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f3090 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f3090\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a9398\" data-id=\"29a9398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f787203 elementor-widget elementor-widget-text-editor\" data-id=\"f787203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">One of the most interesting parts of the training session was clarifying the difference between three concepts that are often confused:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Organic UGC:<\/strong> content created spontaneously by customers or users.<\/li>\n<li><strong>Creator UGC:<\/strong> content produced by specialist creators for the brand to reuse across its own channels and campaigns.<\/li>\n<li><strong>Influencer marketing:<\/strong> collaboration with people who have an established community to amplify the reach of a message.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Although they may look similar, each format serves different objectives within a marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16d4881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16d4881\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c03995f\" data-id=\"c03995f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f72b386 elementor-widget elementor-widget-heading\" data-id=\"f72b386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The best-performing formats on TikTok and Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34810b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34810b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f42a28\" data-id=\"5f42a28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167625 elementor-widget elementor-widget-text-editor\" data-id=\"7167625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">The masterclass also reviewed some of the best-performing formats on social media today:<\/p>\n<ul data-spread=\"false\">\n<li>Native videos with a spontaneous feel.<\/li>\n<li>Unboxings.<\/li>\n<li>First impressions or reactions.<\/li>\n<li><em>Day in the Life<\/em> content.<\/li>\n<li>Product demonstrations based on personal experience.<\/li>\n<\/ul>\n<p>The recommendation was clear: <strong>test content organically first and use paid promotion only for the pieces that have already proved they connect with the audience<\/strong>. This approach helps optimise investment and reduce the risk of ineffective campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63de3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63de3d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-803526e\" data-id=\"803526e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed9d55 elementor-widget elementor-widget-heading\" data-id=\"6ed9d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A real-world example: Caphunters and TikTok Shop Affiliate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055ad7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055ad7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20db284\" data-id=\"20db284\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aba44f elementor-widget elementor-widget-text-editor\" data-id=\"7aba44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">One of the highlights of the session was the presentation of the <strong>Caphunters<\/strong> success story. Caphunters is a brand specialising in caps and snapbacks whose digital strategy is managed by Imagina Digital.<\/p>\n<p class=\"isSelectedEnd\">Through the <strong>TikTok Shop Affiliate<\/strong> programme, the brand has developed a scalable model in which hundreds of creators produce content independently and receive a commission for every sale they generate.<\/p>\n<p>This system shows how UGC can move beyond one-off activity and become a continuous process capable of generating content, increasing visibility and contributing directly to sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4612fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4612fd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bedd8fa\" data-id=\"bedd8fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f80aa elementor-widget elementor-widget-heading\" data-id=\"29f80aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A methodology for turning UGC into a system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8af969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8af969\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cff392\" data-id=\"7cff392\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-057bd31 elementor-widget elementor-widget-text-editor\" data-id=\"057bd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Beyond the tools, the masterclass focused on the importance of working with a structured process.<\/p>\n<p class=\"isSelectedEnd\">From defining objectives and selecting creators to creative references, usage rights and reusing content in paid campaigns, every stage influences the strategy\u2019s final performance.<\/p>\n<p>The goal is not simply to produce more videos, but to build a sustainable content creation system that delivers trust and long-term results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5b463b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5b463b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7775f3\" data-id=\"f7775f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ce4b9 elementor-widget elementor-widget-heading\" data-id=\"74ce4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The future of marketing is built on authenticity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d28fa8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28fa8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ff7d2\" data-id=\"70ff7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aad1fe7 elementor-widget elementor-widget-text-editor\" data-id=\"aad1fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Platforms are constantly evolving, but one factor keeps gaining importance: people trust people.<\/p>\n<p class=\"isSelectedEnd\">The growth of UGC shows that brands no longer need to be the sole focus of their communications. Helping customers and creators share real experiences can become a major competitive advantage, increasing credibility and improving the performance of digital campaigns.<\/p>\n<p>In an environment where capturing attention is increasingly difficult, authenticity remains one of the most valuable assets in any marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd04c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd04c9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-471ddc7\" data-id=\"471ddc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fe6d3f elementor-widget elementor-widget-image\" data-id=\"8fe6d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-6-jul-2026-14_46_10-rq1tb4gjvvzu3d88n43zkua9kdrcob2z4gy6l82zq8.png\" title=\"Massterclass UGC en TikTok e Instagram\" alt=\"Massterclass UGC en TikTok e Instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc6ec7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc6ec7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-847bf5a\" data-id=\"847bf5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3cc7f5 elementor-widget elementor-widget-heading\" data-id=\"f3cc7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe1b2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe1b2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81a5865\" data-id=\"81a5865\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8acf69 elementor-widget elementor-widget-text-editor\" data-id=\"d8acf69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>What is UGC?<\/strong><\/span><\/p>\n<p><strong data-start=\"188\" data-end=\"220\">User Generated Content (UGC)<\/strong> is content created by users or creators that shows real experiences with a brand, helping to build trust and improve conversions.<\/p>\n<p data-section-id=\"1tmt594\" data-start=\"374\" data-end=\"431\"><strong><span style=\"color: #ff9900;\">What is the difference between UGC and influencer marketing?<\/span><\/strong><\/p>\n<p>UGC is created for a brand to use on its own channels, while influencer marketing uses the creator\u2019s audience to amplify a message.<\/p>\n<p data-section-id=\"15tplga\" data-start=\"608\" data-end=\"661\"><strong><span style=\"color: #ff9900;\">Why does it work so well on TikTok and Instagram?<\/span><\/strong><\/p>\n<p>These platforms prioritise authentic, relatable content, which usually translates into higher engagement and better results.<\/p>\n<p data-section-id=\"1oexjol\" data-start=\"800\" data-end=\"840\"><span style=\"color: #ff9900;\"><strong>How do you start a UGC strategy?<\/strong><\/span><\/p>\n<p>Define your objectives, select the right creators, test content organically and reuse the best-performing pieces in paid campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d1a944 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1a944\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf77054\" data-id=\"cf77054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b2eae4 elementor-widget elementor-widget-heading\" data-id=\"9b2eae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16cadd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cadd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf685ab\" data-id=\"bf685ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6ff2 elementor-widget elementor-widget-text-editor\" data-id=\"abe6ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\" data-start=\"1020\" data-end=\"1027\">UGC<\/span> has become one of the most effective strategies for connecting with audiences on <span style=\"font-weight: bold;\" data-start=\"1121\" data-end=\"1131\">TikTok<\/span> and <span style=\"font-weight: bold;\" data-start=\"1134\" data-end=\"1147\">Instagram<\/span>. Investing in authentic content created by users or creators builds trust, increases visibility and improves campaign performance. More than a trend, UGC is an opportunity to turn your community into one of your brand\u2019s most valuable assets.<\/p>\n<div>\u00a0<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What if the content that sells your brand best isn&#8217;t created by your marketing team? That was one of the main ideas explored in the masterclass &#8220;UGC 2026: let your community create for you on TikTok and Instagram&#8221;, delivered by Patricia Schilt Morales (Account Manager) and Sergi Rodr\u00edguez (Community Manager) from Imagina as part of &#8230; <a title=\"UGC on TikTok and Instagram: turn your community into your brand&#8217;s best asset\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/ugc-tiktok-instagram\/\" aria-label=\"Read more about UGC on TikTok and Instagram: turn your community into your brand&#8217;s best asset\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":30618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-31027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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