{"id":31545,"date":"2026-07-02T18:35:57","date_gmt":"2026-07-02T16:35:57","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/editorial-sm-omnitubers\/"},"modified":"2026-07-19T12:28:40","modified_gmt":"2026-07-19T10:28:40","slug":"editorial-sm-omnitubers","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/project\/editorial-sm-omnitubers\/","title":{"rendered":"Editorial SM Omnitubers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31545\" class=\"elementor elementor-31545 elementor-30085\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-613c1ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613c1ce5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdd6e50\" data-id=\"4cdd6e50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74223405 elementor-widget elementor-widget-text-editor\" data-id=\"74223405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-21.png 1800w\" alt=\"Grupo SM\" width=\"1024\" height=\"398\" \/><\/p><h2>Digital Marketing Case Study: Editorial SM \u2014 Omnitubers SecRetos<\/h2><p><strong>Editorial SM \u2014 Omnitubers SecRetos<\/strong><\/p><p>IMAGINA partnered with Editorial SM to create a digital-first launch strategy for <strong>Omnitubers SecRetos<\/strong>. We analysed the audience, identified the strongest creative opportunities and designed an action plan tailored to the publishing sector and its younger readers.<\/p><h2><i>Challenge<\/i><\/h2><p>Editorial SM wanted to connect with children and teenagers by using literature to promote learning and wellbeing. The brand needed to present books in a language that felt relevant to a digital audience and could generate genuine engagement.<\/p><p>The immediate challenge was to introduce the new title <strong>Omnitubers SecRetos<\/strong> and turn its launch into compelling content for a generation accustomed to fast, visual storytelling.<\/p><h2><i>Solution<\/i><\/h2><ul><li><strong>Launch teaser:<\/strong> introduced the story and built anticipation.<\/li><li><strong>Three character videos:<\/strong> used motion graphics to bring the protagonists to life for younger audiences.<\/li><li><strong>Full production and post-production:<\/strong> managed end to end by the IMAGINA team.<\/li><li><strong>Voice-over across every video:<\/strong> delivered in a dynamic, approachable tone for teenage viewers.<\/li><li><strong>Digital-first visual system:<\/strong> designed to capture attention across social media and digital platforms.<\/li><\/ul><p>The result was a cohesive audiovisual launch that made the book\u2019s world easier to discover, understand and share online.<\/p><p><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-31545-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Teaser_Horizontal_Omntiubers_SecRetos_CAT_v2-1.mp4?_=1\" \/><a href=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Teaser_Horizontal_Omntiubers_SecRetos_CAT_v2-1.mp4\">https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Teaser_Horizontal_Omntiubers_SecRetos_CAT_v2-1.mp4<\/a><\/video><\/div><\/p><h2>More Projects<\/h2><h3>Related Services<\/h3><p>Want to achieve results like Editorial SM \u2014 Omnitubers SecRetos? Explore our <a href=\"\/en\/digital-marketing-agency\/\"><strong>Digital Marketing<\/strong><\/a> services and discover how IMAGINA can help grow your business.<\/p><ul><li><a href=\"\/en\/digital-marketing-agency\/\">Digital Marketing Agency \u2014 IMAGINA<\/a><\/li><li><a href=\"\/en\/success-stories\/\">View all success stories<\/a><\/li><li><a href=\"\/en\/contact\/\">Tell us about your project<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the Editorial SM Omnitubers case study with IMAGINA: digital strategy, creativity and online marketing focused on measurable results.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-31545","post","type-post","status-publish","format-standard","hentry","category-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Editorial SM Omnitubers Digital Case Study | IMAGINA<\/title>\n<meta name=\"description\" content=\"Discover the Editorial SM Omnitubers case study: digital strategy, creative content and results-driven online marketing by IMAGINA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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