{"id":31699,"date":"2026-04-22T09:39:43","date_gmt":"2026-04-22T07:39:43","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/digital-strategy-for-torre-mapfre-how-we-strengthened-its-online-presence\/"},"modified":"2026-07-17T10:37:33","modified_gmt":"2026-07-17T08:37:33","slug":"digital-strategy-for-torre-mapfre-how-we-strengthened-its-online-presence","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/digital-strategy-for-torre-mapfre-how-we-strengthened-its-online-presence\/","title":{"rendered":"Digital strategy for Torre Mapfre: how we strengthened its online presence"},"content":{"rendered":"<h3>Imagina partners with Torre Mapfre to drive its new digital strategy<\/h3>\n<p>Imagina has welcomed Torre Mapfre as a new client and is now responsible for developing <strong>Torre Mapfre&#8217;s digital strategy<\/strong> and managing its social media presence end to end.<\/p>\n<p>This partnership marks a new chapter for one of Barcelona&#8217;s most iconic buildings. Torre Mapfre is evolving towards communication that feels more human, accessible and closely connected to the people who work in and visit the building.<\/p>\n<p>The main objective is to move beyond a strictly corporate tone and establish a warmer, more authentic voice that reflects the building&#8217;s identity and community.<\/p>\n<p>To achieve this, the Imagina team leads monitoring, planning and on-site content creation. Our specialists regularly visit Torre Mapfre to cover events and produce high-quality photography and video for its digital channels.<\/p>\n<p>The strategy puts people at the centre. Employee stories, interviews, internal initiatives and everyday moments provide relevant content while strengthening the brand&#8217;s personality and sense of community.<\/p>\n<h3>Visual rebranding and market analysis<\/h3>\n<p>The shift in <strong>Torre Mapfre&#8217;s digital strategy<\/strong> is supported by an in-depth review of the competitive landscape. Imagina carried out a benchmark analysis to identify valuable positioning opportunities and understand how comparable organisations communicate online.<\/p>\n<p>A focused digital rebrand introduced updated typography and graphic styles. These refinements modernise the visual identity while creating a more consistent and recognisable experience across social media.<\/p>\n<p>Together, the new visual system and editorial approach reinforce Torre Mapfre&#8217;s narrative and strengthen its online presence.<\/p>\n<h3>A strategic partnership built for the long term<\/h3>\n<p>This collaboration consolidates Imagina&#8217;s position as a <a href=\"https:\/\/imaginadigital.com\/en\/blog-en\/social-media-agency-for-large-brands\/\">social media agency for large brands<\/a>, with the experience required to manage complex accounts and develop innovative digital strategies.<\/p>\n<p>The new <strong>Torre Mapfre digital strategy<\/strong> shows how creativity, proximity and strategic analysis can transform corporate communication and adapt it to changing audience expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagina partners with Torre Mapfre to drive its new digital strategy Imagina has welcomed Torre Mapfre as a new client and is now responsible for developing Torre Mapfre&#8217;s digital strategy and managing its social media presence end to end. This partnership marks a new chapter for one of Barcelona&#8217;s most iconic buildings. Torre Mapfre is &#8230; <a title=\"Digital strategy for Torre Mapfre: how we strengthened its online presence\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/digital-strategy-for-torre-mapfre-how-we-strengthened-its-online-presence\/\" aria-label=\"Read more about Digital strategy for Torre Mapfre: how we strengthened its online presence\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[493,500,497,436,435,501,499,433,494],"class_list":["post-31699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-barcelona-en","tag-branding-en","tag-digital-communication","tag-digital-marketing","tag-digital-strategy","tag-imagina-en","tag-rebranding-en","tag-social-media-en","tag-torre-mapfre-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Torre Mapfre Digital Strategy | Imagina<\/title>\n<meta name=\"description\" content=\"Discover how Imagina strengthened Torre Mapfre&#039;s online presence through a digital strategy 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