{"id":31984,"date":"2026-05-14T10:47:11","date_gmt":"2026-05-14T08:47:11","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/claude-vs-chatgpt-why-at-imagina-we-use-claude-more-and-more\/"},"modified":"2026-05-14T10:47:11","modified_gmt":"2026-05-14T08:47:11","slug":"claude-vs-chatgpt-why-at-imagina-we-use-claude-more-and-more","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/claude-vs-chatgpt-why-at-imagina-we-use-claude-more-and-more\/","title":{"rendered":"Claude vs ChatGPT: why at Imagina we use Claude more and more"},"content":{"rendered":"<p><span style=\"color: #000000;\">For a long time, ChatGPT was our main AI tool at Imagina. And it&#8217;s still very good. But after working with both platforms on real client projects, we have been using Claude more and more in certain tasks.<\/span><br \/>\n<span style=\"color: #000000;\">Not because of a trend. For performance.<\/span><br \/>\n<span style=\"color: #000000;\">The difference is not only in generating text. It&#8217;s in how an AI handles context, coherence and operational work within a marketing and Social Media agency.<\/span><\/p>\n<p>In this comparison of <strong data-end=\"228\" data-start=\"207\"><a href=\"https:\/\/claude.ai\/new\" rel=\"noopener\" target=\"_blank\">Claude<\/a> vs <a href=\"https:\/\/chatgpt.com\/\" rel=\"noopener\" target=\"_blank\">ChatGPT<\/a><\/strong>, we explain why at Imagina we increasingly use Claude in strategy, content and documentation tasks.<\/p>\n<h2><span style=\"color: #000000;\"><strong>The problem we started to notice with ChatGPT<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">In an agency you don&#8217;t work with simple prompts. You work with:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">brand guides<\/span><\/li>\n<li><span style=\"color: #000000;\">campaign history<\/span><\/li>\n<li><span style=\"color: #000000;\">long briefings<\/span><\/li>\n<li><span style=\"color: #000000;\">internal documentation<\/span><\/li>\n<li><span style=\"color: #000000;\">multichannel copies<\/span><\/li>\n<li><span style=\"color: #000000;\">and complete strategies<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">And there we begin to detect friction.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Brand tone was degraded<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">ChatGPT understood the context well at the beginning, but in long projects the tone ended up getting lost. The first pieces worked well and the last ones seemed to be written for another brand.<\/span><br \/>\n<span style=\"color: #000000;\">With Claude we noticed more consistency.<\/span><br \/>\n<span style=\"color: #000000;\">And that is key when you manage content for clients where the brand voice must remain stable for weeks and on several channels at the same time.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>I tended to validate too much.<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Another problem was the lack of critical capacity.<\/span><br \/>\n<span style=\"color: #000000;\">ChatGPT often reinforces ideas even if they are mediocre. Claude, on the other hand, usually points out better:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">weak arguments<\/span><\/li>\n<li><span style=\"color: #000000;\">generic copies<\/span><\/li>\n<li><span style=\"color: #000000;\">strategic mistakes<\/span><\/li>\n<li><span style=\"color: #000000;\">or unsound proposals<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">For an agency, that&#8217;s much more useful than an AI that simply says everything is fine.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Long projects performed worse<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Many clients work with long documents:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">audits<\/span><\/li>\n<li><span style=\"color: #000000;\">strategies<\/span><\/li>\n<li><span style=\"color: #000000;\">research<\/span><\/li>\n<li><span style=\"color: #000000;\">transcribed meetings<\/span><\/li>\n<li><span style=\"color: #000000;\">competition reports<\/span><\/li>\n<li><span style=\"color: #000000;\">internal processes<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">With ChatGPT it was common for some context to be lost or oversimplified.<\/span><br \/>\n<span style=\"color: #000000;\">Claude is much better at handling large volumes of information and maintaining coherence over long sessions.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>Where Claude works best for us<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Content strategy<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Claude best understands projects where he needs to connect:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">audience<\/span><\/li>\n<li><span style=\"color: #000000;\">positioning<\/span><\/li>\n<li><span style=\"color: #000000;\">competition<\/span><\/li>\n<li><span style=\"color: #000000;\">tone<\/span><\/li>\n<li><span style=\"color: #000000;\">objectives<\/span><\/li>\n<li><span style=\"color: #000000;\">accumulated context<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This greatly improves the quality. <a href=\"https:\/\/imaginadigital.com\/\" rel=\"noopener\" target=\"_blank\">content strategy<\/a>.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Multichannel adaptations<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/imaginadigital.com\/agencia-social-media\/\" rel=\"noopener\" target=\"_blank\">Create content<\/a> for Instagram, LinkedIn, email or web requires maintaining the same identity by adapting the language to each platform.<\/span><br \/>\n<span style=\"color: #000000;\">Claude usually does it more consistently.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Reports and analysis<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">In campaigns and reporting, Claude not only summarizes metrics. It also interprets patterns, detects possible errors and draws more useful conclusions for the client.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Internal documentation<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">It also works best for us:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">SOPs (Standard Operating Procedures)<\/span><\/li>\n<li><span style=\"color: #000000;\">manuals<\/span><\/li>\n<li><span style=\"color: #000000;\">processes<\/span><\/li>\n<li><span style=\"color: #000000;\">onboardings<\/span><\/li>\n<li><span style=\"color: #000000;\">and extensive documentation<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The structure is usually cleaner and less repetitive.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Claude is no longer just a chatbot<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">This is where we believe the most important change is happening.<\/span><br \/>\n<span style=\"color: #000000;\">Claude doesn&#8217;t just write. It is increasingly oriented towards executing real work.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Claude Code<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">With Claude Code you can work on complete programming projects:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">review files,<\/span><\/li>\n<li><span style=\"color: #000000;\">understand structures,<\/span><\/li>\n<li><span style=\"color: #000000;\">refactor code,<\/span><\/li>\n<li><span style=\"color: #000000;\">automate tasks,<\/span><\/li>\n<li><span style=\"color: #000000;\">or help with internal tools.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">It does not generate only snippets. Can participate in much more complex technical processes.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Computer use and automation<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Claude is also advancing capabilities to interact with digital tools and environments.<\/span><br \/>\n<span style=\"color: #000000;\">In certain contexts you can:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">review interfaces,<\/span><\/li>\n<li><span style=\"color: #000000;\">fill out forms,<\/span><\/li>\n<li><span style=\"color: #000000;\">move information,<\/span><\/li>\n<li><span style=\"color: #000000;\">update documents,<\/span><\/li>\n<li><span style=\"color: #000000;\">or perform repetitive tasks.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">That brings AI much closer to a real operational assistant.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Business integrations<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Another important advantage is its integration with tools such as:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Microsoft 365,<\/span><\/li>\n<li><span style=\"color: #000000;\">Google Workspace,<\/span><\/li>\n<li><span style=\"color: #000000;\">Slack,<\/span><\/li>\n<li><span style=\"color: #000000;\">Notion,<\/span><\/li>\n<li><span style=\"color: #000000;\">or Confluence.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This allows you to work with documentation and real company context, not just with isolated prompts.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"color: #000000;\"><strong>So ChatGPT or Claude?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Our conclusion is simple:<\/span><br \/>\n<span style=\"color: #000000;\">There is no single best AI.<\/span><br \/>\n<span style=\"color: #000000;\">It depends on the job.<\/span><br \/>\n<span style=\"color: #000000;\">Today, in Imagina:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">we use ChatGPT for quick tasks, automations and simple flows;<\/span><\/li>\n<li><span style=\"color: #000000;\">and we use Claude for strategy, long context, documentation, and critical review.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The key is not to follow trends.<\/span><br \/>\n<span style=\"color: #000000;\">The key is to understand which tool best solves each problem.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>Why do some agencies use Claude more than ChatGPT?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Because Claude maintains context, brand tone, and consistency better on long projects. Additionally, it offers advanced capabilities for extensive documentation, automation, and operational work connected to real tools.<\/span><br \/>\n<span style=\"font-size: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">For us, Claude is not a replacement for ChatGPT. But it is becoming the most powerful tool for strategic work, documentation and management of complex context within an agency.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>FAQ<\/strong><\/span><\/h2>\n<h3><span style=\"color: #000000;\"><strong>Is Claude better than ChatGPT?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">It depends on the use. Claude excels in long and strategic projects. ChatGPT is still very powerful for quick tasks and ecosystem.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Does Claude maintain the brand tone better?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Yes, especially in long-form and multi-channel content.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Are you still using ChatGPT?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Yes. We simply use each tool where it contributes the most.<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"\" data-is-intersecting=\"true\" data-turn-id-container=\"a85cc948-1af3-40b5-aecd-e07243f6fe38\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-11\" data-turn=\"user\" data-turn-id=\"a85cc948-1af3-40b5-aecd-e07243f6fe38\" data-turn-id-container=\"a85cc948-1af3-40b5-aecd-e07243f6fe38\" dir=\"auto\"><\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<div class=\"\" data-is-intersecting=\"true\" data-turn-id-container=\"request-WEB:0a28c5e5-a1c5-431d-8e92-038af7c6156a-10\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-12\" data-turn=\"assistant\" data-turn-id=\"request-WEB:0a28c5e5-a1c5-431d-8e92-038af7c6156a-10\" data-turn-id-container=\"request-WEB:0a28c5e5-a1c5-431d-8e92-038af7c6156a-10\" dir=\"auto\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" data-message-author-role=\"assistant\" data-message-id=\"5c73eb2e-05d6-4dd1-998e-db5efcbb820a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\" dir=\"auto\" tabindex=\"0\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-end=\"191\" data-start=\"0\">In a sector where a new AI tool appears every week, the difference is not in following trends. It lies in knowing which technology provides the most value in each real work context.<\/p>\n<p data-end=\"491\" data-start=\"193\">After testing both platforms on client projects, at Imagina we are clear that Claude offers us better results in strategy, documentation, brand coherence and complex context management. And ChatGPT is still a very powerful tool for automation and quick tasks.<\/p>\n<p data-end=\"606\" data-start=\"493\">The key is not to choose a single AI.<br data-end=\"531\" data-start=\"528\"\/>The key is to build a smart work system around them.<\/p>\n<p data-end=\"751\" data-start=\"608\">If you want to implement AI in a useful way in your company, automate processes or improve your content strategy, at Imagina we can help you.<\/p>\n<p data-end=\"868\" data-is-last-node=\"\" data-is-only-node=\"\" data-start=\"753\">\ud83d\udc49<a href=\"https:\/\/imaginadigital.com\/contacto\/\" rel=\"noopener\" target=\"_blank\"> Contact our team<\/a> and we show you how we are applying real AI in marketing, content and operations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For a long time, ChatGPT was our main AI tool at Imagina. And it&#8217;s still very good. But after working with both platforms on real client projects, we have been using Claude more and more in certain tasks. Not because of a trend. For performance. The difference is not only in generating text. It&#8217;s in &#8230; <a title=\"Claude vs ChatGPT: why at Imagina we use Claude more and more\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/claude-vs-chatgpt-why-at-imagina-we-use-claude-more-and-more\/\" aria-label=\"Read more about Claude vs ChatGPT: why at Imagina we use Claude more and more\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":26781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[607,608,609,610,594,612,611,595,596,597,598,601,603,602,604,599,600,605,606,613],"class_list":["post-31984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ai-for-agencies","tag-ai-for-extensive-documentation","tag-ai-for-reporting-and-analysis","tag-ai-for-social-media","tag-automation-with-claude","tag-best-ai-for-marketing","tag-better-ai-for-multichannel-content","tag-chatgpt-en","tag-chatgpt-for-marketing","tag-chatgpt-vs-claude-for-agencies","tag-claude-code-en","tag-claude-for-branding","tag-claude-for-companies","tag-claude-for-content","tag-claude-for-marketing","tag-claude-ia-en","tag-claude-maintains-context-better","tag-claude-vs-chatgpt-en","tag-differences-between-claude-and-chatgpt","tag-what-ai-to-use-for-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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