{"id":31985,"date":"2026-05-05T09:40:08","date_gmt":"2026-05-05T07:40:08","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/user-generated-content-ugc-what-it-is-and-how-to-use-it\/"},"modified":"2026-05-05T09:40:08","modified_gmt":"2026-05-05T07:40:08","slug":"user-generated-content-ugc-what-it-is-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/user-generated-content-ugc-what-it-is-and-how-to-use-it\/","title":{"rendered":"User Generated Content (UGC): what it is and how to use it"},"content":{"rendered":"<p data-end=\"423\" data-start=\"164\"><span style=\"color: #000000;\">The <strong data-end=\"199\" data-start=\"167\">User Generated Content (UGC)<\/strong> It has become a key piece in any modern digital strategy. This is content created by the users themselves \u2013 photos, videos, reviews or stories \u2013 that arises naturally around a brand.<\/span><\/p>\n<p data-end=\"827\" data-start=\"425\"><span style=\"color: #000000;\">In an environment saturated with advertising, standing out no longer depends only on investing more, but also on connecting better. The <strong data-end=\"587\" data-start=\"535\">UGC provides authenticity, credibility and closeness<\/strong>, decisive factors in current consumer behavior. If your business seeks to improve its visibility and conversion, applying this strategy can make a difference, especially in competitive markets such as Barcelona and Catalonia.<\/span><\/p>\n<h2 data-end=\"896\" data-section-id=\"jnt0v2\" data-start=\"834\"><span style=\"color: #000000;\">What is User Generated Content (UGC) and why does it work?<\/span><\/h2>\n<p data-end=\"989\" data-start=\"898\"><span style=\"color: #000000;\">The <strong data-end=\"933\" data-start=\"901\">User Generated Content (UGC)<\/strong> includes any content created by real users:<\/span><\/p>\n<ul data-end=\"1125\" data-start=\"991\">\n<li data-end=\"1029\" data-section-id=\"131qxlb\" data-start=\"991\"><span style=\"color: #000000;\">Opinions on Google or marketplaces<\/span><\/li>\n<li data-end=\"1058\" data-section-id=\"19cuws4\" data-start=\"1030\"><span style=\"color: #000000;\">Photos using a product<\/span><\/li>\n<li data-end=\"1091\" data-section-id=\"8qj190\" data-start=\"1059\"><span style=\"color: #000000;\">Videos in TikTok or Instagram<\/span><\/li>\n<li data-end=\"1125\" data-section-id=\"1w6ud8i\" data-start=\"1092\"><span style=\"color: #000000;\">Stories mentioning a brand<\/span><\/li>\n<\/ul>\n<p data-end=\"1239\" data-start=\"1127\"><span style=\"color: #000000;\">Its effectiveness is based on a simple principle: <strong data-end=\"1238\" data-start=\"1174\">people trust other people more than brands<\/strong>.<\/span><\/p>\n<p data-end=\"1239\" data-start=\"1127\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"UGC 1\" class=\"size-medium wp-image-26015 aligncenter\" height=\"300\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-225x300.png\" style=\"font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\" width=\"225\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/p>\n<h2 data-end=\"1294\" data-section-id=\"1puuzru\" data-start=\"1246\"><span style=\"color: #000000;\">Benefits of UGC for your digital strategy<\/span><\/h2>\n<p data-end=\"1364\" data-start=\"1296\"><span style=\"color: #000000;\">Implement <strong data-end=\"1340\" data-start=\"1308\">User Generated Content (UGC)<\/strong> provides clear advantages:<\/span><\/p>\n<ul data-end=\"1609\" data-start=\"1366\">\n<li data-end=\"1426\" data-section-id=\"1wfg3xq\" data-start=\"1366\"><span style=\"color: #000000;\"><strong data-end=\"1393\" data-start=\"1368\">Increase confidence:<\/strong> reduces risk perception<\/span><\/li>\n<li data-end=\"1486\" data-section-id=\"12vqw1x\" data-start=\"1427\"><span style=\"color: #000000;\"><strong data-end=\"1454\" data-start=\"1429\">Improve conversion:<\/strong> speeds up decision making<\/span><\/li>\n<li data-end=\"1545\" data-section-id=\"1lgalln\" data-start=\"1487\"><span style=\"color: #000000;\"><strong data-end=\"1507\" data-start=\"1489\">Reduce costs:<\/strong> less investment in own content<\/span><\/li>\n<li data-end=\"1609\" data-section-id=\"1r7zkfj\" data-start=\"1546\"><span style=\"color: #000000;\"><strong data-end=\"1568\" data-start=\"1548\">Strengthens SEO:<\/strong> constant fresh and relevant content<\/span><\/li>\n<\/ul>\n<h2 data-end=\"1659\" data-section-id=\"10fubl7\" data-start=\"1616\"><span style=\"color: #000000;\">Impact of UGC on companies<\/span><\/h2>\n<p data-end=\"1784\" data-start=\"1661\"><span style=\"color: #000000;\">For business, the <strong data-end=\"1751\" data-start=\"1719\">User Generated Content (UGC)<\/strong> can be a differentiating factor:<\/span><\/p>\n<ul data-end=\"1915\" data-start=\"1786\">\n<li data-end=\"1828\" data-section-id=\"1x1hyhi\" data-start=\"1786\"><span style=\"color: #000000;\">Optimize CAC (acquisition cost)<\/span><\/li>\n<li data-end=\"1868\" data-section-id=\"1wxycm3\" data-start=\"1829\"><span style=\"color: #000000;\">Improve the ROI of digital campaigns<\/span><\/li>\n<li data-end=\"1915\" data-section-id=\"48zkap\" data-start=\"1869\"><span style=\"color: #000000;\">Reduce dependence on paid advertising<\/span><\/li>\n<\/ul>\n<p data-end=\"2008\" data-start=\"1917\"><span style=\"color: #000000;\">Plus, when shared organically, it amplifies reach without increasing your budget.<\/span><\/p>\n<h2 data-end=\"2065\" data-section-id=\"108qnhp\" data-start=\"2015\"><span style=\"color: #000000;\"><img decoding=\"async\" alt=\"UGC 2\" class=\"size-medium wp-image-26018 aligncenter\" height=\"300\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-225x300.png\" style=\"font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 17px;\" width=\"225\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/h2>\n<h2 data-end=\"2065\" data-section-id=\"108qnhp\" data-start=\"2015\"><span style=\"color: #000000;\">How to turn customers into brand ambassadors<\/span><\/h2>\n<p data-end=\"2129\" data-start=\"2067\"><span style=\"color: #000000;\">The brands that make up the <strong data-end=\"2101\" data-start=\"2094\">UGC<\/strong> In their strategy they achieve:<\/span><\/p>\n<ul data-end=\"2227\" data-start=\"2131\">\n<li data-end=\"2153\" data-section-id=\"ghmow7\" data-start=\"2131\"><span style=\"color: #000000;\">Greater loyalty<\/span><\/li>\n<li data-end=\"2196\" data-section-id=\"p7m06g\" data-start=\"2154\"><span style=\"color: #000000;\">Increase in purchase recurrence<\/span><\/li>\n<li data-end=\"2227\" data-section-id=\"dhepdb\" data-start=\"2197\"><span style=\"color: #000000;\">More sustainable growth<\/span><\/li>\n<\/ul>\n<p data-end=\"2319\" data-start=\"2229\"><span style=\"color: #000000;\">The client stops being a buyer and becomes an active part of the growth of the business.<\/span><\/p>\n<h2 data-end=\"2363\" data-section-id=\"wq987h\" data-start=\"2326\"><span style=\"color: #000000;\">A sustainable competitive advantage<\/span><\/h2>\n<p data-end=\"2505\" data-start=\"2365\"><span style=\"color: #000000;\">The <strong data-end=\"2400\" data-start=\"2368\">User Generated Content (UGC)<\/strong> It is not a passing trend. It is a change in the way brands relate to their audience.<\/span><\/p>\n<p data-end=\"2539\" data-start=\"2507\"><span style=\"color: #000000;\">Apply it correctly<span style=\"font-size: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">allows:<\/span><\/span><\/p>\n<ul data-end=\"2641\" data-start=\"2541\">\n<li data-end=\"2571\" data-section-id=\"d2fjpr\" data-start=\"2541\"><span style=\"color: #000000;\">Scale efficiently<\/span><\/li>\n<li data-end=\"2601\" data-section-id=\"15e2q4c\" data-start=\"2572\"><span style=\"color: #000000;\">Humanize communication<\/span><\/li>\n<li data-end=\"2641\" data-section-id=\"ae5i2r\" data-start=\"2602\"><span style=\"color: #000000;\">Differentiate yourself in saturated markets<img decoding=\"async\" alt=\"UGC 3\" class=\"size-medium wp-image-26021 aligncenter\" height=\"300\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-225x300.png\" width=\"225\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/span><\/li>\n<\/ul>\n<p data-end=\"2940\" data-start=\"2663\"><span style=\"color: #000000;\">The <strong data-end=\"2698\" data-start=\"2666\">User Generated Content (UGC)<\/strong> represents one of the clearest opportunities to improve the profitability and authenticity of your digital strategy. In a context where trust is key, user-generated content becomes a real engine of growth.<\/span><\/p>\n<p data-end=\"3034\" data-start=\"2955\"><span style=\"color: #000000;\">Do you want to integrate the <strong data-end=\"3008\" data-start=\"2976\">User Generated Content (UGC)<\/strong> in your digital strategy?<\/span><\/p>\n<p><span style=\"color: #000000;\">\ud83d\udc49 At Imagina we help you design a content strategy based on real results. <strong>Contact us and <a href=\"https:\/\/imaginadigital.com\/contacto\/\" style=\"color: #000000;\">request a tailored strategy<\/a>.<\/strong><strong>\u00a0<\/strong><\/span><br \/>\n imagine-seo-internal-links-20260625 <\/p>\n<p><strong>You may also be interested in:<\/strong> <a href=\"https:\/\/imaginadigital.com\/agencia-produccion-contenidos-digital-redessociales\/\">audiovisual content for social networks<\/a>, <a href=\"https:\/\/imaginadigital.com\/agencia-social-media\/\">Social Media agency<\/a>, <a href=\"https:\/\/imaginadigital.com\/tiktok-agencia-barcelona-madrid\/\">agency TikTok<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The User Generated Content (UGC) It has become a key piece in any modern digital strategy. This is content created by the users themselves \u2013 photos, videos, reviews or stories \u2013 that arises naturally around a brand. In an environment saturated with advertising, standing out no longer depends only on investing more, but also on &#8230; <a title=\"User Generated Content (UGC): what it is and how to use it\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/user-generated-content-ugc-what-it-is-and-how-to-use-it\/\" aria-label=\"Read more about User Generated Content (UGC): what it is and how to use it\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":26011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[493,500,614,616,436,501,619,557,618,620,617,615,621],"class_list":["post-31985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-barcelona-en","tag-branding-en","tag-catalonia","tag-conversion-en","tag-digital-marketing","tag-imagina-en","tag-seo-en","tag-social-networks","tag-social-proof","tag-ugc-en","tag-ugc-strategy","tag-user-generated-content-en","tag-user-generated-content-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User Generated Content: what it is and how to use it | Imagina<\/title>\n<meta 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