{"id":31996,"date":"2025-05-20T11:42:44","date_gmt":"2025-05-20T09:42:44","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\/"},"modified":"2025-05-20T11:42:44","modified_gmt":"2025-05-20T09:42:44","slug":"trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\/","title":{"rendered":"Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands"},"content":{"rendered":"<p class=\"\" data-end=\"902\" data-start=\"668\">In the world of digital marketing, <strong data-end=\"765\" data-start=\"703\">Being updated is no longer an advantage, but a necessity<\/strong>. Platforms evolve, regulations change and <a href=\"https:\/\/imaginadigital.com\/blog\/de-la-traduccion-simultanea-al-desfile-futurista-con-coperni\/\">artificial intelligence is revolutionizing<\/a> the way we communicate.<\/p>\n<p class=\"\" data-end=\"1129\" data-start=\"904\">Since <strong data-end=\"921\" data-start=\"910\">IMAGINA<\/strong>, your digital marketing agency, we bring you a summary with the <strong data-end=\"1059\" data-start=\"999\">most relevant trends in social networks in May 2025<\/strong>, so you can adapt your strategy with intelligence (artificial and real).<\/p>\n<h3 class=\"\" data-end=\"1219\" data-start=\"1136\">Meta bets on social assistants with AI: the new way of interacting?<\/h3>\n<p class=\"\" data-end=\"1499\" data-start=\"1221\">Meta continues to lead the integration of artificial intelligence into its platforms. This month, he gave clear signs of his new approach: <strong data-end=\"1404\" data-start=\"1358\">create &#8220;virtual friends&#8221; with generative AI<\/strong>.<br data-end=\"1408\" data-start=\"1405\"\/>Yes, we are talking about bots designed to simulate real conversations within social networks.<\/p>\n<p class=\"\" data-end=\"1541\" data-start=\"1501\"><strong data-end=\"1541\" data-start=\"1501\">What does this mean for brands?<\/strong><\/p>\n<ul data-end=\"1727\" data-start=\"1543\">\n<li class=\"\" data-end=\"1604\" data-start=\"1543\">\n<p class=\"\" data-end=\"1604\" data-start=\"1545\">New opportunities in automated customer service.<\/p>\n<\/li>\n<li class=\"\" data-end=\"1659\" data-start=\"1605\">\n<p class=\"\" data-end=\"1659\" data-start=\"1607\">Changes in user interaction habits.<\/p>\n<\/li>\n<li class=\"\" data-end=\"1727\" data-start=\"1660\">\n<p class=\"\" data-end=\"1727\" data-start=\"1662\">Greater competition for attention in chats and direct messages.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-end=\"1869\" data-start=\"1799\">Campaigns with AI: the case of &#8220;Welcome to S\u00f2llerland&#8221; in Mallorca<\/h3>\n<p class=\"\" data-end=\"2098\" data-start=\"1871\">The &#8220;Welcome to S\u00f2llerland&#8221; campaign, recently launched in Mallorca, has had a global impact. Using <strong data-end=\"2026\" data-start=\"1976\">images generated by artificial intelligence<\/strong>, shows a dystopian future as a criticism of mass tourism on the island.<\/p>\n<p class=\"\" data-end=\"2225\" data-start=\"2100\">This is a powerful example of how <strong data-end=\"2196\" data-start=\"2138\">AI and storytelling can amplify social causes<\/strong> and generate real conversation.<\/p>\n<p class=\"\" data-end=\"2268\" data-start=\"2227\"><strong data-end=\"2268\" data-start=\"2227\">Why are you interested in this as a brand?<\/strong><\/p>\n<ul data-end=\"2477\" data-start=\"2270\">\n<li class=\"\" data-end=\"2324\" data-start=\"2270\">\n<p class=\"\" data-end=\"2324\" data-start=\"2272\">Audiences value authenticity with purpose.<\/p>\n<\/li>\n<li class=\"\" data-end=\"2402\" data-start=\"2325\">\n<p class=\"\" data-end=\"2402\" data-start=\"2327\">Technology can be an ally to communicate values, not just products.<\/p>\n<\/li>\n<li class=\"\" data-end=\"2477\" data-start=\"2403\">\n<p class=\"\" data-end=\"2477\" data-start=\"2405\">Good narrative is still key\u2026 even if it is generated by AI.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-end=\"2640\" data-start=\"2479\"><a class=\"\" data-end=\"2640\" data-start=\"2482\" href=\"https:\/\/www.ultimahora.es\/noticias\/part-forana\/2025\/04\/23\/2372463\/welcome-sollerland-campana-usa-para-denunciar-colapso-soller.html\" rel=\"noopener\" target=\"_new\">See the original news<\/a><\/p>\n<h3 class=\"\" data-end=\"2776\" data-start=\"2714\">Restrictions on networks for children under 16: what&#8217;s coming<\/h3>\n<p class=\"\" data-end=\"2960\" data-start=\"2778\">Texas and New Zealand are discussing laws to <strong data-end=\"2886\" data-start=\"2829\">limit the use of social networks to those under 16 years of age<\/strong>. This possible regulation could mark the beginning of a global trend.<\/p>\n<p class=\"\" data-end=\"3034\" data-start=\"2962\"><strong data-end=\"3034\" data-start=\"2962\">What impact would this have for digital marketing strategies?<\/strong><\/p>\n<ul data-end=\"3218\" data-start=\"3036\">\n<li class=\"\" data-end=\"3106\" data-start=\"3036\">\n<p class=\"\" data-end=\"3106\" data-start=\"3038\">Redefinition of audiences on platforms such as TikTok and Instagram.<\/p>\n<\/li>\n<li class=\"\" data-end=\"3157\" data-start=\"3107\">\n<p class=\"\" data-end=\"3157\" data-start=\"3109\">New segmentation and advertising policies.<\/p>\n<\/li>\n<li class=\"\" data-end=\"3218\" data-start=\"3158\">\n<p class=\"\" data-end=\"3218\" data-start=\"3160\">Need for alternative approaches to engage Gen Z.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-end=\"3331\" data-start=\"3220\">If your brand targets young audiences, this is time to <strong data-end=\"3331\" data-start=\"3284\">Review your digital strategy as soon as possible.<\/strong><\/p>\n<h3 class=\"\" data-end=\"3480\" data-start=\"3415\">Conclusion: adapting is key to surviving (and standing out)<\/h3>\n<p class=\"\" data-end=\"3707\" data-start=\"3482\">The digital environment does not wait. Each month brings changes that can redefine your marketing strategy. From AI caseworkers to regulations that affect your audience, <strong data-end=\"3706\" data-start=\"3661\">brands that adapt quickly lead<\/strong>.<\/p>\n<p class=\"\" data-end=\"3774\" data-start=\"3709\">In <strong data-end=\"3723\" data-start=\"3712\">IMAGINA<\/strong>, we help you always be one step ahead with:<\/p>\n<ul>\n<li data-end=\"3910\" data-start=\"3776\">Analysis of digital trends<\/li>\n<li data-end=\"3910\" data-start=\"3776\">Custom strategies for each channel<\/li>\n<li data-end=\"3910\" data-start=\"3776\">Smart AI integration into your campaigns<\/li>\n<\/ul>\n<p class=\"\" data-end=\"4057\" data-start=\"3917\"><strong data-end=\"3970\" data-start=\"3917\">Would you like to apply these trends to your brand?<\/strong><br data-end=\"3973\" data-start=\"3970\"\/>Write to us and we will design together a digital strategy that speaks the language of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of digital marketing, Being updated is no longer an advantage, but a necessity. Platforms evolve, regulations change and artificial intelligence is revolutionizing the way we communicate. Since IMAGINA, your digital marketing agency, we bring you a summary with the most relevant trends in social networks in May 2025, so you can adapt &#8230; <a title=\"Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\/\" aria-label=\"Read more about Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[649,648,647,501,651,650,646],"class_list":["post-31996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ai-campaigns","tag-ai-in-social-networks","tag-digital-marketing-may-2025","tag-imagina-en","tag-imagina-digital-strategies","tag-regulation-of-minor-networks","tag-social-media-trends-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Discover the latest news on social networks in May 2025. 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AI, regulations for minors and purposeful campaigns in digital marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/blog-en\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T09:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-63.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands\",\"datePublished\":\"2025-05-20T09:42:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/\"},\"wordCount\":439,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Diseno-sin-titulo-63.png\",\"keywords\":[\"AI campaigns\",\"AI in social networks\",\"digital marketing May 2025\",\"IMAGINA\",\"IMAGINA digital strategies\",\"regulation of minor networks\",\"social media trends 2025\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/\",\"name\":\"Trends in social networks \u2013 May 2025: AI, regulation and new strategies for brands - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/trends-in-social-networks-may-2025-ai-regulation-and-new-strategies-for-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Diseno-sin-titulo-63.png\",\"datePublished\":\"2025-05-20T09:42:44+00:00\",\"description\":\"Discover the latest news on social networks in May 2025. 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