{"id":32004,"date":"2025-04-24T12:41:32","date_gmt":"2025-04-24T10:41:32","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/the-invisible-dragon-that-conquered-sant-jordi\/"},"modified":"2026-07-17T16:02:57","modified_gmt":"2026-07-17T14:02:57","slug":"the-invisible-dragon-that-conquered-sant-jordi","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/the-invisible-dragon-that-conquered-sant-jordi\/","title":{"rendered":"The invisible dragon that conquered Sant Jordi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32004\" class=\"elementor elementor-32004 elementor-25373\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e21ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e21ab0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8eb011\" data-id=\"5f8eb011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2592c6f0 elementor-widget elementor-widget-text-editor\" data-id=\"2592c6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">This Sant Jordi, in <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\">, <a href=\"https:\/\/imaginadigital.com\/blog\/penguin-random-house-e-imagina-redescubren-la-magia-de-regalar-libros-esta-navidad-en-su-nuevo-spot\/\">We didn&#8217;t want to tell the same old story.<\/a>. We wanted to entertain, surprise and, above all, <\/span><b><span data-contrast=\"auto\">connect<\/span><\/b><span data-contrast=\"auto\">. And we did it through a very special protagonist: a dragon. But not just any dragon&#8230;<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">A dragon with a lot of imagination<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Our video began by presenting a mythical, majestic being, with shiny scales and an enormous enthusiasm for Sant Jordi. But there was one big little problem: it was <\/span><b><span data-contrast=\"auto\">invisible<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On a day full of <strong>books, roses, authors, princesses and knights<\/strong>\u2026no one realized there was <a href=\"https:\/\/www.instagram.com\/p\/DIyk67iNhC5\/\">a dragon in the crowd<\/a>. Because, in the midst of so many stories already told, it is difficult to see a new one.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">but <strong>If this dragon has something, it is <\/strong><\/span><b><span data-contrast=\"auto\"><strong>imagine<\/strong>ation<\/span><\/b><span data-contrast=\"auto\">. Where others see obstacles, he sees opportunities. And like a good creative dragon, he decided to do something different to stop being invisible.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Hugs\u2026 by bookmark<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With cardboard, markers, a big smile and a lot of enthusiasm, <strong>the dragon created bookmarks full of affection<\/strong>. And so his action began: for every hug he received, he gave a bookmark.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And then something magical happened. One person came up, hugged him and received a bookmark&#8230; Then another. And another one. And with each hug, the dragon grew a little more <\/span><b><span data-contrast=\"auto\">visible<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">People smiled, shared the moment, let themselves be surprised. <strong>In the midst of so many stories, a new one was born<\/strong>. One that spoke of connection, of emotion, of closeness.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">The magic of connecting<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">This campaign has reminded us that, in a world full of noise and constant stimuli, <strong>It is not always who shouts the loudest that stands out, but who<\/strong> <\/span><b><span data-contrast=\"auto\">better connect<\/span><\/b><span data-contrast=\"auto\">. And that is where the true magic of creativity lies: knowing how to listen, excite, entertain and touch people&#8217;s hearts.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\">, we believe in the power of ideas that come from the heart and reach the heart. And this Sant Jordi, we live it intensely, hand in hand (and hugs) with our beloved invisible dragon.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04ab1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ab1b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c5e8c\" data-id=\"71c5e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c9a8f elementor-widget elementor-widget-video\" data-id=\"09c9a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/3zLipJSdm-Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This Sant Jordi, in IMAGINA, We didn&#8217;t want to tell the same old story.. We wanted to entertain, surprise and, above all, connect. And we did it through a very special protagonist: a dragon. But not just any dragon&#8230;\u00a0 A dragon with a lot of imagination\u00a0 Our video began by presenting a mythical, majestic being, &#8230; <a title=\"The invisible dragon that conquered Sant Jordi\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/the-invisible-dragon-that-conquered-sant-jordi\/\" aria-label=\"Read more about The invisible dragon that conquered Sant Jordi\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[493,614,663,653,501,662],"class_list":["post-32004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-barcelona-en","tag-catalonia","tag-creativity","tag-digital-marketing-agency-en","tag-imagina-en","tag-saint-george"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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