{"id":32006,"date":"2025-04-22T13:37:30","date_gmt":"2025-04-22T11:37:30","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/what-if-marketing-was-done-on-the-street-with-real-people\/"},"modified":"2025-04-22T13:37:30","modified_gmt":"2025-04-22T11:37:30","slug":"what-if-marketing-was-done-on-the-street-with-real-people","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/what-if-marketing-was-done-on-the-street-with-real-people\/","title":{"rendered":"What if marketing was done on the street, with real people?"},"content":{"rendered":"<p><span data-contrast=\"auto\">In a world saturated with digital content and campaigns calculated to the millimeter, in <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\"> We decided to do something different: <\/span><b><span data-contrast=\"auto\">return to the authentic<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">We put on our sneakers, grab the camera and go out into the street. Not with a script, but <a href=\"https:\/\/imaginadigital.com\/blog\/la-prensa-especializada-se-hace-eco-del-spot-de-navidad-de-penguin-random-house-creado-por-imagina\/\">with a smile and great desire<\/a> to connect.\u00a0<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<b><span data-contrast=\"auto\">Spontaneous interviews<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">fun questions<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">reels without filters<\/span><\/b><span data-contrast=\"auto\">. That&#8217;s what we do when we bet on the <\/span><b><span data-contrast=\"auto\">street marketing<\/span><\/b><span data-contrast=\"auto\">: a direct, human and powerful way of telling stories.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><b><span data-contrast=\"none\">Why do we take to the streets?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":299,\"335559739\":299}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Because that&#8217;s where life happens. <\/span><span data-contrast=\"auto\">Because there are the <a href=\"https:\/\/imaginadigital.com\/blog\/conoce-a-arantxa-nuestra-account-manager\/\">Real laughs, unedited reactions<\/a>, the voices that have something to say.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<b><span data-contrast=\"auto\">Street marketing is not just creativity; It&#8217;s real impact. <\/span><\/b><span data-contrast=\"auto\">A way to get out of the digital noise and make your brand feel close, alive&#8230; <\/span><b><span data-contrast=\"auto\">and viral.<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><b><span data-contrast=\"none\">The real connects. The spontaneous makes you fall in love.<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":299,\"335559739\":299}'>\u00a0<\/span><\/h3>\n<p aria-level=\"2\"><span data-contrast=\"auto\">It&#8217;s not about advertising. It&#8217;s about generating an experience.<\/span> <span data-contrast=\"auto\">An interaction that leaves a mark and is shared, not because it was paid for, but because <\/span><b><span data-contrast=\"auto\">excites<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world saturated with digital content and campaigns calculated to the millimeter, in IMAGINA We decided to do something different: return to the authentic.\u00a0 We put on our sneakers, grab the camera and go out into the street. Not with a script, but with a smile and great desire to connect.\u00a0\u00a0 Spontaneous interviews, fun &#8230; <a title=\"What if marketing was done on the street, with real people?\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/what-if-marketing-was-done-on-the-street-with-real-people\/\" aria-label=\"Read more about What if marketing was done on the street, with real people?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[653,501,664],"class_list":["post-32006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-digital-marketing-agency-en","tag-imagina-en","tag-street-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What if marketing was done on the street, with real people? - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Discover how street marketing, with real people and spontaneous content, can transform your brand into something relatable, authentic and viral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/what-if-marketing-was-done-on-the-street-with-real-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if marketing was done on the street, with real people?\" \/>\n<meta property=\"og:description\" content=\"Discover how street marketing, with real people and spontaneous content, can transform your brand into something relatable, authentic and viral.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/blog-en\/what-if-marketing-was-done-on-the-street-with-real-people\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T11:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/04\/Diseno-sin-titulo-54.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"What if marketing was done on the street, with real people?\",\"datePublished\":\"2025-04-22T11:37:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Diseno-sin-titulo-54.png\",\"keywords\":[\"Digital Marketing Agency\",\"IMAGINA\",\"street marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/en\\\/blog-en\\\/what-if-marketing-was-done-on-the-street-with-real-people\\\/\",\"name\":\"What if marketing was done on the street, with real people? 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