{"id":32014,"date":"2025-03-31T14:00:45","date_gmt":"2025-03-31T12:00:45","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/the-imagina-study-that-reveals-the-impact-of-social-networks-in-catalonia\/"},"modified":"2025-03-31T14:00:45","modified_gmt":"2025-03-31T12:00:45","slug":"the-imagina-study-that-reveals-the-impact-of-social-networks-in-catalonia","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/the-imagina-study-that-reveals-the-impact-of-social-networks-in-catalonia\/","title":{"rendered":"The IMAGINA study that reveals the impact of social networks in Catalonia"},"content":{"rendered":"<p><span data-contrast=\"auto\">The use of social networks in Catalonia <a href=\"https:\/\/www.instagram.com\/p\/DG033GZoKix\/?img_index=1\">is at its highest point<\/a>, and the data confirms it. According to the study of <strong>IMAGINA<\/strong>, currently there are <\/span><b><span data-contrast=\"auto\">6.4 million connected users<\/span><\/b><span data-contrast=\"auto\">, who spend an average of <\/span><b><span data-contrast=\"auto\">2.3 hours a day on social networks<\/span><\/b><span data-contrast=\"auto\">. But the most surprising thing is that <\/span><b><span data-contrast=\"auto\">84% of users already make purchases directly from these platforms<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Social networks in Catalonia: Who dominates the panorama?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335551550\":0,\"335551620\":0,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The study has had a great impact in national media such as <\/span><b><span data-contrast=\"auto\">El Punt Avui, Vilaweb, Naci\u00f3 Digital, 20 Minutos and Via Empresa<\/span><\/b><span data-contrast=\"auto\">, <a href=\"https:\/\/imaginadigital.com\/blog\/el-uso-de-las-redes-sociales-en-catalunya-en-2024-crecimiento-y-nuevas-tendencias\/\">highlighting key trends<\/a> of digital consumption in Catalonia. Among the most important findings, we find that <\/span><b><span data-contrast=\"auto\">Instagram and TikTok lead the use of social networks<\/span><\/b><span data-contrast=\"auto\">, becoming the main channels for brands and content creators.<\/span><br \/>\n<span data-contrast=\"auto\">Furthermore, the <\/span><b><span data-contrast=\"auto\">Social Shopping<\/span><\/b><span data-contrast=\"auto\"> has experienced notable growth, with more and more Catalans buying directly from social networks, which reinforces the key role of these platforms in purchasing decisions.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Why is this data key for your brand?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335551550\":0,\"335551620\":0,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The IMAGINA report makes it clear that the future of marketing is digital, and companies that know how to adapt will have a significant competitive advantage:<\/span><br \/>\n<span data-contrast=\"auto\">\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">More users = more opportunities<\/span><\/b><span data-contrast=\"auto\"> to attract customers and expand your audience.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">More time on networks = greater visibility<\/span><\/b><span data-contrast=\"auto\"> for your brand and content.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">Algorithms and influencers = greater impact<\/span><\/b><span data-contrast=\"auto\"> in purchasing decisions.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Download the full study!<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">If you want to know in detail <\/span><b><span data-contrast=\"auto\">how to take advantage of the growth of Social Shopping, what is the favorite social network of Catalans and how does this impact your marketing strategy<\/span><\/b><span data-contrast=\"auto\">, don&#8217;t miss the full study.<\/span><br \/>\n<span data-contrast=\"auto\">\ud83d\udce9 <\/span><b><span data-contrast=\"auto\">Download it now on our main website and take your brand to the next level.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of social networks in Catalonia is at its highest point, and the data confirms it. According to the study of IMAGINA, currently there are 6.4 million connected users, who spend an average of 2.3 hours a day on social networks. But the most surprising thing is that 84% of users already make purchases &#8230; <a title=\"The IMAGINA study that reveals the impact of social networks in Catalonia\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/the-imagina-study-that-reveals-the-impact-of-social-networks-in-catalonia\/\" aria-label=\"Read more about The IMAGINA study that reveals the impact of social networks in Catalonia\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[685,501,557,684],"class_list":["post-32014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-catalonia-en","tag-imagina-en","tag-social-networks","tag-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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