{"id":32017,"date":"2025-03-31T10:21:32","date_gmt":"2025-03-31T08:21:32","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/instagram-revolutionizes-advertising-in-2025-with-testimonials-in-collaboration-ads\/"},"modified":"2025-03-31T10:21:32","modified_gmt":"2025-03-31T08:21:32","slug":"instagram-revolutionizes-advertising-in-2025-with-testimonials-in-collaboration-ads","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/instagram-revolutionizes-advertising-in-2025-with-testimonials-in-collaboration-ads\/","title":{"rendered":"Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads"},"content":{"rendered":"<p><span data-contrast=\"auto\">Meta continues to innovate and provide new tools for <a href=\"https:\/\/imaginadigital.com\/blog\/transformando-el-marketing-digital-claves-del-influencer-marketing-en-2025\/\">enhance brand visibility<\/a> at Instagram. This 2025, one of the most interesting developments is the possibility that <strong>creators who collaborate with brands can add a featured comment<\/strong> in collaboration announcements.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">What is this new function?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Now, the creator promoting a product or service can add a <strong>short testimonial of up to 125 characters in the ad<\/strong>. This comment will appear prominently and will allow the advantages of the product or service to be highlighted in an authentic and reliable way.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">An important aspect to consider is that only one testimonial is allowed per collaboration announcement, which emphasizes the <strong>importance of a clear and compelling message<\/strong>.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Why is it a great opportunity for brands?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If your brand works with content creators, this new feature can become a powerful resource for <a href=\"https:\/\/www.instagram.com\/p\/DHoazjrtNxA\/?img_index=1\">strengthen your presence on Instagram<\/a> and connect better with your audience. Among the main benefits are:<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u2705 <\/span><b><span data-contrast=\"auto\">Increased credibility<\/span><\/b><span data-contrast=\"auto\">: A direct testimonial from the creator builds trust in the audience and reinforces the authenticity of the publication.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u2705 <\/span><b><span data-contrast=\"auto\">Greater confidence in the product<\/span><\/b><span data-contrast=\"auto\">: Consumers tend to trust personal recommendations more than purely advertising messages.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u2705 <\/span><b><span data-contrast=\"auto\">Increase in sales and engagement<\/span><\/b><span data-contrast=\"auto\">: A well-formulated comment can boost engagement and improve conversion rate.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Take advantage of this new feature!<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If you want your brand to shine on the Instagram feed, now you have a golden opportunity. Work with content creators who truly represent your brand&#8217;s values \u200b\u200band take advantage of this tool to connect with your audience in a more human and effective way.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Instagram continues to evolve, and brands that quickly adapt to these developments will be able to stand out and achieve better results in their advertising campaigns. Don&#8217;t be left behind and start implementing this function in your digital marketing strategies!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta continues to innovate and provide new tools for enhance brand visibility at Instagram. This 2025, one of the most interesting developments is the possibility that creators who collaborate with brands can add a featured comment in collaboration announcements.\u00a0 What is this new function?\u00a0 Now, the creator promoting a product or service can add a &#8230; <a title=\"Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/instagram-revolutionizes-advertising-in-2025-with-testimonials-in-collaboration-ads\/\" aria-label=\"Read more about Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[670,692,693,501,658,638,691],"class_list":["post-32017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-2025-en","tag-advertisements","tag-i-g","tag-imagina-en","tag-imaginalab-en","tag-instagram-en","tag-testimonials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Discover the new feature of Instagram in 2025: creators can now add testimonials in collaboration ads. 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