{"id":32025,"date":"2024-11-15T14:40:21","date_gmt":"2024-11-15T13:40:21","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/marketing-strategies-for-this-black-friday-from-ai-to-content-creation\/"},"modified":"2024-11-15T14:40:21","modified_gmt":"2024-11-15T13:40:21","slug":"marketing-strategies-for-this-black-friday-from-ai-to-content-creation","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/marketing-strategies-for-this-black-friday-from-ai-to-content-creation\/","title":{"rendered":"Marketing strategies for this Black Friday: from AI to content creation"},"content":{"rendered":"

The Black Friday,<\/strong> along with the christmas campaign<\/strong>, it is an opportunity to close the year with great sales for your business. It is expected that in 2024, consumers will be willing to spend an average of 295 euros during Black Friday, 18% more than in 2023, according to data from marketingdirecto.com<\/a><\/p>\n

In IMAGINA<\/strong>, we work on campaigns for several clients who face the challenge of standing out during these days of discounts and promotions. In this sense, marketing trends have become a key tool to stand out and ensure conversions. Today, more than ever, terms and resources such as “artificial intelligence”, “big data”, “personalization” and “omni-channel” are essential to capture customers’ attention and achieve effective results. What are those strategies and trends that will mark this Black Friday?<\/strong> We tell you:<\/p>\n

Artificial Intelligence (AI): as a prediction and personalization tool<\/strong><\/span><\/p>\n

The AI<\/strong> It has become one of the most powerful pillars for digital marketing during Black Friday. Its ability to analyze patterns and make predictions based on large volumes of data allows it to anticipate product demand and adjust campaigns<\/strong> accurately and in real time. In fact, an Accenture study shows that companies that use AI see a 39% increase in their marketing return on investment (ROI).<\/p>\n

By taking advantage of AI, at IMAGINA we carry out recommendations and modifications<\/strong> to make the shopping experience more attractive for the consumer. In this sense, we apply AI especially in Social Ads and Google Ads campaigns,<\/strong> analyzing results, optimizing ad content, modifying campaigns, etc.<\/p>\n

Big Data: the basis of decisions<\/strong><\/span><\/p>\n

According to data from IBM,<\/a> Companies that use big data for decision making can increase their efficiency by 10% and reduce their operating costs by 8%. The ability to store and process large amounts of data in real time allows brands to identify consumer purchasing patterns, preferences and behaviors, providing valuable information to personalize campaigns and improve their effectiveness.<\/p>\n

A concrete example of big data is data analysis in social networks<\/strong>, where emerging trends can be detected and campaigns adjusted based on user preferences. In addition, big data facilitates the analysis of browsing and behavioral data on brand websites, helping to personalize the shopping experience.<\/p>\n

Omnichannel: a unified experience for the consumer<\/strong><\/span><\/p>\n

Omnichannel is a strategy that becomes especially relevant during Black Friday, as consumers expect to be able to interact with brands through multiple touch points. According to a Harvard Business Review study, the 73% of consumers use multiple channels during their purchasing process<\/strong>, which demonstrates the importance of this trend.<\/p>\n

For Black Friday, at IMAGINA we create complete strategies that take into account different customer channels, specializing in creation of organic content for social networks and paid social media campaigns<\/strong> (Instagram, Tiktok, LinkedIn, Facebook\u2026) and Google.<\/p>\n

Taking omnichannel into account, we multiply the chances that the customer ends up making the final purchase we are looking for. In this sense, it is especially interesting to analyze user behaviors and, to no one’s surprise, the vast majority of consumers review the social media profiles of the business they are going to buy from, before making that purchase. The strategy for this type of campaign begins long before the discount season arrives, since by creating a base of followers or ‘brand lovers’ of the brand, we achieve powerful loyalty that ends in conversions and recommendations.<\/p>\n

Interactive content and live shopping: capturing attention in real time<\/strong><\/span><\/p>\n

Interactive content has gained ground, especially on platforms like TikTok and Instagram Reels,<\/strong> where users look for short, engaging videos that capture their attention in seconds. Additionally, live shopping has become a powerful tool during Black Friday, allowing brands to connect with their audience in real time. Live events with influencers and experts who present products and answer questions in real time boost sales.<\/p>\n

At IMAGINA we are experts in creating content for social networks<\/strong>. We know very well what captures the user’s attention and interest, how to create a community through content and how to build loyalty.<\/p>\n

Urgency and exclusivity: encouraging immediate purchase<\/strong><\/span><\/p>\n

The emergency campaigns<\/strong> They are a recurring resource on Black Friday. Creating flash deals and time-limited promotions are effective tactics to motivate quick purchasing decisions. Visible counters and exclusive promotions reinforce the feeling of scarcity, generating an urgent response in the consumer.<\/p>\n

We usually apply these types of strategies through segmented social ads<\/strong>, with creatives and audiovisual content that works and through resources such as influencers, content creators or content host,<\/strong> that amplify the actions and provide that human touch and trust that emergency campaigns usually need so that they end up converting into sales.<\/p>\n

Remarketing: recovering interested users<\/strong><\/span><\/p>\n

Remarketing is a essential strategy for Black Friday,<\/strong> where competition is intense and users need multiple touchpoints before making a decision. Remarketing, especially through social ads, allows consumers to be reminded of the products they have already visited, presenting them with personalized discounts that encourage conversion.<\/p>\n

For this strategy, we have different types of audiences depending on how they have interacted with the brand. It is especially interesting to impact those users who are already part of the communities of followers on social networks, since they are users who know the brand and trust it, making it more likely that during Black Friday they will end up making a purchase.<\/p>\n

Email Marketing: messages at the right time<\/strong><\/span><\/p>\n

Surely during the week of Black Friday you have received several newsletters from your favorite brands.<\/strong> And email marketing continues to be a very powerful tool to promote discounts and encourage users to end up buying. Furthermore, if we have a good email marketing strategy with automations, we can reach increase conversions by more than 30%<\/strong>.<\/p>\n

Influencer Marketing: Amplifying the Message<\/strong><\/span><\/p>\n

The collaborations with influencers and micro-influencers<\/strong> They are highly effective during Black Friday, since these profiles have niche audiences and have the trust of their followers. Studies by the consulting firm Nielsen indicate that the 92% of consumers trust recommendations<\/strong> of influential people they follow.<\/p>\n

At a time of saturation of offers, such as Black Friday or Christmas, we usually have collaborations with influencers and content creators that help us connect with the audience and increase the credibility of the campaigns.<\/p>\n

Each brand is different, that is why you always have to create custom strategies<\/strong> for each of them. What is clear is that artificial intelligence, content creation, omnichannel and key strategies with influencers are key to the success of advertising campaigns. Black Friday this 2024<\/strong>.<\/p>\n

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The Black Friday, along with the christmas campaign, it is an opportunity to close the year with great sales for your business. It is expected that in 2024, consumers will be willing to spend an average of 295 euros during Black Friday, 18% more than in 2023, according to data from marketingdirecto.com In IMAGINA, we … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":23489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-32025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nMarketing strategies for this Black Friday: from AI to content creation - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Black Friday, along with the Christmas campaign, is an opportunity to close the year with great sales for your business. 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