{"id":32045,"date":"2024-06-13T13:39:24","date_gmt":"2024-06-13T11:39:24","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/the-expert-what-to-do-when-your-search-campaigns-arent-getting-results\/"},"modified":"2026-07-17T16:06:28","modified_gmt":"2026-07-17T14:06:28","slug":"the-expert-what-to-do-when-your-search-campaigns-arent-getting-results","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/the-expert-what-to-do-when-your-search-campaigns-arent-getting-results\/","title":{"rendered":"The Expert | What to do when your search campaigns aren’t getting results"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\tJavier Campillo\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Paid Media Manager and SEO expert at IMAGINA<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campa\u00f1a de b\u00fasqueda de Google Ads.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The search campaigns in Google<\/strong>, are positioned as a fundamental tool to attract traffic to your website, however, we do not always obtain the expected results, and optimizing them can become quite a challenge. If you find yourself in this situation, don’t panic, there are solutions!\u00a0<\/span>\u00a0<\/span><\/p>\r\n

Let’s go over some of the most important points to go optimizing your search campaigns.<\/strong><\/span>\u00a0<\/strong><\/p>\r\n

1. Review conversions and search terms<\/strong><\/p>\r\n

The first thing is analyze conversions<\/strong>, even if your campaigns have been running for some time. There may be changes that cause your conversions to drop and stop measuring.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

When you make sure everything is correct, you should review search terms<\/strong> that you shoot your ads. Perhaps these are terms very far from the intention of conversion? Many times we appear for more informational searches and it may coincide with a point of user awareness that is too far from the conversion.\u00a0<\/span><\/p>\r\n

2. Analyze the structure of the campaigns<\/strong><\/p>\r\n

Be careful with hyper-segmentation of your campaigns! Depending on the impressions of our ads and the number of conversions, if we have an account that is too segmented, with many ads or with very low impressions\/conversions, it will be difficult for the machine to start and know who your potential client may be.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

If that is so, I advise you group everything under one or two campaigns<\/strong>, with different ad groups and feed the platform.<\/span>\u00a0<\/span><\/p>\r\n

3. Know the importance of the bidding strategy<\/strong><\/p>\r\n

Google Ads offers different bidding strategies, such as manual bidding<\/strong>, smart bidding and conversion goal bidding<\/strong>, so you must select the one that best suits the objectives of your campaign. Bids must be adjusted based on performance, adapting them to the keywords and ads.<\/span>\u00a0<\/span><\/p>\r\n

If I had to summarize it very quickly, I would do it this way:<\/span>\u00a0<\/span><\/p>\r\n