{"id":32063,"date":"2023-07-03T14:03:53","date_gmt":"2023-07-03T12:03:53","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/the-success-of-book-mode-the-summer-campaign-for-penguin-random-house\/"},"modified":"2023-07-03T14:03:53","modified_gmt":"2023-07-03T12:03:53","slug":"the-success-of-book-mode-the-summer-campaign-for-penguin-random-house","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/the-success-of-book-mode-the-summer-campaign-for-penguin-random-house\/","title":{"rendered":"The success of “Book Mode”: The summer campaign for Penguin Random House"},"content":{"rendered":"

Penguin Random House set itself a challenge this summer: getting everyone to turn on “Book Mode.”<\/span>\u00a0<\/span>
\nTo make this vision a reality, they trusted IMAGINA for the creative direction and production of the summer campaign. We were inspired by the famous “Airplane Mode” of airplanes when the “Book Mode” slogan arose, so we did not hesitate to take advantage of this connection and we had the support of the Formatic University School, who gave us access to their facilities and we took advantage of the space where future stewardesses study by simulating the airplane.<\/span> Learn more about Formatic here.<\/a><\/span>
\nAt IMAGINA we develop the <\/span>storytelling<\/span><\/i>, script, casting, recording and editing of the campaign, working on strategic collaborations with influencers to increase reach and impact the target audience.<\/span>\u00a0<\/span>
\nWe can affirm that the campaign has been a resounding success thanks to the creative vision and strategic execution. The publisher managed to reach millions of people, generating more than 2 million views and 35,000 interactions. Our mission has been to reach every person, no matter who you are, what you believe in or what your preferences are, and ensure that at Penguin Random House you will always find a book that suits you and takes you anywhere in the world.\u00a0<\/span>\u00a0<\/span>
\nThis summer, we’re sure we’ll all be turning on “Book Mode.”<\/span>
\n\u00a0<\/span>
\nDo you want to activate book mode? hit PLAY on this video!<\/span> Also in Tiktok.<\/a><\/span><\/p>\n

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A post shared by Penguin Espa\u00f1a (@penguinlibros)<\/a><\/p>\n<\/div>\n<\/blockquote>\n