{"id":32065,"date":"2022-05-30T09:45:56","date_gmt":"2022-05-30T07:45:56","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/elcatalaessexi-or-how-to-promote-the-use-of-catalan-among-young-people\/"},"modified":"2026-07-17T16:08:10","modified_gmt":"2026-07-17T14:08:10","slug":"elcatalaessexi-or-how-to-promote-the-use-of-catalan-among-young-people","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/elcatalaessexi-or-how-to-promote-the-use-of-catalan-among-young-people\/","title":{"rendered":"#ElCatal\u00e0\u00c9sSexi, or how to promote the use of Catalan among young people"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32065\" class=\"elementor elementor-32065 elementor-4840\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e827930 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e827930\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d35c903\" data-id=\"4d35c903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f5c7fe elementor-widget elementor-widget-text-editor\" data-id=\"48f5c7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We had a challenge: to promote the use of Catalan among young people. Taking advantage of one of the most emblematic dates in Catalonia, the festival of <strong>Saint George<\/strong>, which takes place every April 23 and celebrates love, we would create a campaign with a romantic and rogue theme in equal parts. How else could we reach them?<\/p>\n<p>To join forces, we collaborated with <strong>Tindercat<\/strong>, the podcast that is currently succeeding among millennials trying to find love. The program, which is broadcast live two Sundays a month on Twitter Spaces, and which accumulates more than 8,000 unique listeners, accepted our proposal.<\/p>\n<p>The creative team combined two ideas (Sant Jordi + dating) and created the campaign <strong><a href=\"https:\/\/twitter.com\/search?q=%23elcatal%C3%A0%C3%A9ssexi&amp;amp;src=typeahead_click\">#ElCatal\u00e0\u00c9sSexi<\/a><\/strong>. A hashtag that would encourage Twitter users to share their pick-up lines in Catalan.<\/p>\n<p>The campaign was promoted on the Tindercat podcast and featured the collaboration of 25 Catalan influencers such as<a href=\"https:\/\/www.tiktok.com\/@gerryquerryberry\"> Gerryquerryberry<\/a>, with 60k followers on TikTok or the singer <a href=\"https:\/\/www.instagram.com\/mikinunez\/\">Miki N\u00fa\u00f1ez<\/a>, with 362k followers on Instagram. In a few days, we achieved more than 2.2M impacts, reached 1.8M young people and received more than 200 phrases. Original, irreverent, funny phrases, and most importantly: in Catalan.<\/p>\n<p>And that&#8217;s not all: with the best phrases we plastered the busiest cities in Catalonia. Hundreds of pink posters radiating love quotes and promoting the hashtag #ElCatal\u00e0\u00c9sSexi.<\/p>\n<p>Do you want to know more? PLAY this video!<\/p>\n<p><div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-32065-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/05\/IMAGINA-x-Tindercat.mp4?_=1\" \/><a href=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/05\/IMAGINA-x-Tindercat.mp4\">https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/05\/IMAGINA-x-Tindercat.mp4<\/a><\/video><\/div><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We had a challenge: to promote the use of Catalan among young people. Taking advantage of one of the most emblematic dates in Catalonia, the festival of Saint George, which takes place every April 23 and celebrates love, we would create a campaign with a romantic and rogue theme in equal parts. How else could &#8230; <a title=\"#ElCatal\u00e0\u00c9sSexi, or how to promote the use of Catalan among young people\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/elcatalaessexi-or-how-to-promote-the-use-of-catalan-among-young-people\/\" aria-label=\"Read more about #ElCatal\u00e0\u00c9sSexi, or how to promote the use of Catalan among young people\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":16284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-32065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#ElCatal\u00e0\u00c9sSexi, or how to promote the use of Catalan among young people - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"We had a challenge: to promote the use of Catalan among young people. 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