Instagram is the best valued network in Spanish companies, according to a study carried out by the digital marketing agency IMAGINA. More than 40% of those interviewed chose Instagram as the social network that brings the most value to their company, well above Facebook (25%) and LinkedIn (11%).<\/p>\n
The report was prepared based on a telephone survey of more than 650 interviewees from the 13 most representative sectors of the business community in Spain. 75% of the Spanish companies surveyed have a presence on at least 3 social networks. Of these, Facebook remains the most adopted social platform by organizations.<\/p>\n
The study also shows the growth of TikTok. According to the survey, 12% of companies already have a profile on this short video platform. A third of the companies surveyed plan to enter TikTok in the coming months, which places this platform as the one with the greatest growth potential in 2022.<\/p>\n
“Many companies are discovering that a good content strategy on TikTok is key to connecting with younger audiences,” says Dani Casanovas, CEO of IMAGINA.<\/p>\n
The food sector is the one that is most present on social networks, followed by health, fashion and beauty. 93% of food brands say they will intensify their activity on TikTok next year.<\/p>\n","protected":false},"excerpt":{"rendered":"