Coinciding with World Social Media Day, at IMAGINA we have presented the 1st IMAGINA Barometer on Social Media in which we analyze the objectives, priorities, forecasts and results of companies on social networks.<\/p>\n
Through interviews with 650 marketing managers from companies belonging to 13 different sectors, we show that 75% of companies say that this year they will expand their presence on social networks.<\/p>\n
Although only 19% of marketing managers surveyed consider Instagram a priority for this year, they also reveal that this social network is the one that brings the best results to the company (40.7%), being the most effective, followed by Facebook (25%) and Linkedin (11%).<\/p>\n
The same does not happen with Tik Tok, since this social network is a priority for 32.6% of those surveyed -although only 4% of companies have a profile on Tik Tok-.<\/p>\n
“More and more companies and brands from different sectors are landing on new channels like TikTok, but it is true that their strategy is much more based on networks like Instagram or<\/p>\n
By sectors, fashion and beauty is the one that sees its objectives met to the greatest extent through Instagram (82%), followed by the food and beverage and retail sector (68%).<\/p>\n
“What is clear is that companies – regardless of the sector – are betting very heavily on their social media strategy and, in fact, 75% of the 650 companies surveyed say that this year they will expand their presence on social networks,” says Casanovas.<\/p>\n
A good strategy is key for each channel to truly meet its objective, so developing an appropriate strategy is the first step to success.<\/p>\n","protected":false},"excerpt":{"rendered":"