Fotocasa Pro is the leading digital brand in the real estate market in the professional field, since it is created from the 3 reference portals of Adevinta Spain -Fotocasa, Habitaclia and Milanuncios- and brings together all types of audiences looking for housing.<\/p>\n
This year the brand wanted to enhance its digital presence, and that is why it has trusted IMAGINA as a strategic partner to manage the brand’s social networks. The collaboration started with the creation of a storytelling that highlighted the advantages of being a client of the platform. “At the same time, we seek to generate an emotional bond with our audience and transmit the brand values,” says Daniel Casanovas, general director of IMAGINA.<\/p>\n
Now IMAGINA is responsible for the design and supervision of the brand’s digital plans on social networks, in addition to being in charge of content production, digital activations and their amplification. Through a strategy focused on generating Brand Awareness and creating a B2B community, very significant results have been achieved for Fotocasa.<\/p>\n
In the first months of collaboration, IMAGINA has helped Fotocasa Pro achieve a community that has more than 10,000 followers on social networks, a figure that exceeds the initially established objectives.<\/p>\n
“Fotocasa Pro has been one of our most relevant and key recent launches for the company. Therefore, we were looking for a partner who, in addition to knowing the sector, would help us define the strategy, positioning, and generate visibility and notoriety of the platform, especially among our target audience,” says Pere Quintana, marketing director of Fotocasa.<\/p>\n","protected":false},"excerpt":{"rendered":"