{"id":32084,"date":"2021-06-02T10:58:31","date_gmt":"2021-06-02T08:58:31","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/goodbye-to-cookies-a-historic-change-in-internet-advertising\/"},"modified":"2021-06-02T10:58:31","modified_gmt":"2021-06-02T08:58:31","slug":"goodbye-to-cookies-a-historic-change-in-internet-advertising","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/goodbye-to-cookies-a-historic-change-in-internet-advertising\/","title":{"rendered":"Goodbye to cookies: a historic change in internet advertising"},"content":{"rendered":"

Arnau Sanz, managing partner of IMAGINA, speaks in the media about the disappearance of cookies, a change that arouses great media interest.<\/strong><\/p>\n

Arnau Sanz, managing partner of IMAGINA, states that cookies are the basis of digital advertising: an essential tool to collect data, identify audiences and improve user experience. The disappearance of these tracking tools opens a new scenario for brands and companies that base their strategy on personalizing their communication through digital channels. Different media outlets have interviewed Sanz to find out his opinion.<\/p>\n

“The little legislation that exists on the Internet allows giants like Google to impose <\/em>your judgment and business vision above real needs or problems <\/em>for society. Users are not averse to ads and sharing <\/em>data, especially if it suits your needs. I don’t know anyone against having personalized content and advertising<\/em>” explains Sanz.<\/p>\n

For Google, eliminating cookies and opting for a new system will allow them to increase prices and build customer loyalty. For this reason, Sanz explains that those who are not prepared for change will have to increase costs to have greater results.<\/p>\n

“Programmatic advertising also gives advertisers a competitive advantage: being in the right place, at the right time, in millions of potential moments<\/em>“Sanz recalls.<\/p>\n

Agencies must be the first to adapt and expand knowledge in the face of this change that will mark a before and after in digital advertising.<\/p>\n

Only by developing an optimized strategy and correctly managing databases and mastering digital channels will we be prepared to say goodbye to cookies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Arnau Sanz, managing partner of IMAGINA, speaks in the media about the disappearance of cookies, a change that arouses great media interest. Arnau Sanz, managing partner of IMAGINA, states that cookies are the basis of digital advertising: an essential tool to collect data, identify audiences and improve user experience. The disappearance of these tracking tools … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":16236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-32084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nGoodbye to cookies: historic change in internet advertising<\/title>\n<meta name=\"description\" content=\"Arnau Sanz, managing partner of IMAGINA, speaks in the media about the disappearance of cookies, a change that arouses great interest in me.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/goodbye-to-cookies-a-historic-change-in-internet-advertising\/\" \/>\n<meta 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