{"id":32093,"date":"2019-09-03T09:56:34","date_gmt":"2019-09-03T07:56:34","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/success-story-in-pr-press-benito-muros\/"},"modified":"2019-09-03T09:56:34","modified_gmt":"2019-09-03T07:56:34","slug":"success-story-in-pr-press-benito-muros","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/success-story-in-pr-press-benito-muros\/","title":{"rendered":"Success story in PR &#038; Press: Benito Muros"},"content":{"rendered":"<p>Appearing in the media, radio, TV, paper or the internet continues to be an essential part of many communication strategies. With the PR campaign for Benito Muros, founder of the light bulb that never goes out, this summer we have achieved more than\u00a0<strong>25 appearances, 5 million national impacts<\/strong>, an improvement in online reputation and an economic value in advertising equivalent to \u20ac750,000.<\/p>\n<p>With this action we have obtained financing and distributors for a new project that will be released in October, with the direct participation of IMAGINA. An &#8220;Amazon&#8221; for sustainable products, with the ISSOP seal and with the participation of brands like Casio. At IMAGINA we complement marketing, sales, advertising or positioning strategies with public relations actions, if the target audience fits with traditional media. Unlike online media, it is more difficult to evaluate the direct return of the impacts, which is why we almost always propose it as branding and notoriety actions, and almost always complementing online and parallel sales circuits.<\/p>\n<p>Appearing in the media is also necessary in projects that require improving the prestige of the brand or the project, in this case, also to obtain financing.<\/p>\n<p>Examples of media in which we have appeared:<\/p>\n<p><strong><a href=\"https:\/\/www.lavanguardia.com\/economia\/emprendedores\/20190709\/463363148065\/bombilla-invento-cataluna-obsolescencia-programada.html\" rel=\"noopener\" target=\"_blank\">1. The Vanguard<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.ara.cat\/suplements\/diumenge\/Disseny-ecologic-bombeta-dura-Pero_0_2278572127.html\" rel=\"noopener\" target=\"_blank\">2. ARA Diary<\/a><\/strong><br \/>\n<strong><a href=\"http:\/\/www.elpuntavui.cat\/opinio\/article\/8-articles\/1624763-llum-sense-obsolescencia.html\" rel=\"noopener\" target=\"_blank\">3. El Punt\/Avui Newspaper<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2019\/08\/15\/companias\/1565892441_632107.html\" rel=\"noopener\" target=\"_blank\">4. Five Days<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.antena3.com\/programas\/espejo-publico\/noticias\/un-espanol-fabrica-una-bombilla-eterna-pero-no-logra-comercializarla_201908275d6513770cf234a33d42d86c.html\" rel=\"noopener\" target=\"_blank\">6. Antenna 3<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.lasexta.com\/noticias\/ciencia-tecnologia\/la-bombilla-creada-por-un-ingeniero-espanol-que-planta-cara-a-la-obsolescencia-programada_201908265d63e23a0cf21187ae24a8f3.html\" rel=\"noopener\" target=\"_blank\">7. The Sixth<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.youtube.com\/watch?v=-IXAX2OOmsA&amp;feature=share&amp;fbclid=IwAR3QddAgLYU97YlWWLCBTh2sUx8qSjDO9dj5ElzFAKB6f-3EESHpNthNO8U\" rel=\"noopener\" target=\"_blank\">8. TVE<\/a><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>IMAGINA is the\u00a0<strong>leading agency in Digital Marketing in Barcelona<\/strong>\u00a0and the\u00a0<strong>digital partner<\/strong>\u00a0from hundreds of companies and organizations. And it can be yours too.\u00a0<strong>Contact us at 934 638 697 or by\u00a0<a href=\"mailto:info@imaginadigital.com\">click here.<\/a><\/strong><\/p>\n<p>We can&#8217;t wait to meet you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Appearing in the media, radio, TV, paper or the internet continues to be an essential part of many communication strategies. With the PR campaign for Benito Muros, founder of the light bulb that never goes out, this summer we have achieved more than\u00a025 appearances, 5 million national impacts, an improvement in online reputation and an &#8230; <a title=\"Success story in PR &#038; Press: Benito Muros\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/success-story-in-pr-press-benito-muros\/\" aria-label=\"Read more about Success story in PR &#038; Press: Benito Muros\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":16250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-32093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Success story in PR &amp; 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