{"id":32095,"date":"2019-11-15T09:52:07","date_gmt":"2019-11-15T08:52:07","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/imagina-manages-digital-communication-in-a-successful-iotswc-edition\/"},"modified":"2019-11-15T09:52:07","modified_gmt":"2019-11-15T08:52:07","slug":"imagina-manages-digital-communication-in-a-successful-iotswc-edition","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/imagina-manages-digital-communication-in-a-successful-iotswc-edition\/","title":{"rendered":"IMAGINA manages digital communication in a successful #IOTSWC edition"},"content":{"rendered":"

From October 28 to 31, 2019, the fifth edition of the Internet Of Things Solutions World Congress was held, the largest event in the world dedicated exclusively to uniting IOT providers with the industry with the aim of increasing productivity through disruptive technology.<\/p>\n

The IMAGINA team, made up of three experts from\u00a0social media<\/em>, two content creators and four audiovisual technicians, have been fully managing the official Twitter and LinkedIn profiles and covering the congress during the three days, in addition to conceptualizing and producing creative content such as GIFS, motion graphics, photography and videos.<\/p>\n

The results obtained on the #IOTSWC19 social channels during the days of the congress are very notable. In just 3 days, there were more than 70 million hits on Twitter, a figure that exceeds the population of the United Kingdom. In addition, 273 publications were made on Twitter and LinkedIn, gaining more than 600 new followers and exceeding half a million impressions between both platforms. Activity on social profiles was a driving force for traffic to the official website, which recorded more than 24,000 clicks. Furthermore, the ADS strategy on LinkedIn and Twitter is characterized by its audience segmentation, which is very specific based on content. This aspect is key to obtain both quantitative and qualitative results.<\/p>\n

IMAGINA is the official digital partner of Fira de Barcelona.<\/p>\n","protected":false},"excerpt":{"rendered":"

From October 28 to 31, 2019, the fifth edition of the Internet Of Things Solutions World Congress was held, the largest event in the world dedicated exclusively to uniting IOT providers with the industry with the aim of increasing productivity through disruptive technology. The IMAGINA team, made up of three experts from\u00a0social media, two content … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":16248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-32095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nIMAGINA manages the digital communication of #IOTSWC<\/title>\n<meta name=\"description\" content=\"From October 28 to 31, 2019, the fifth edition of the Internet Of Things Solutions World Congress was held, the largest event in the world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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