{"id":32103,"date":"2022-03-14T15:10:31","date_gmt":"2022-03-14T14:10:31","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/its-a-match-gencats-first-tinder-campaign\/"},"modified":"2026-07-17T16:12:40","modified_gmt":"2026-07-17T14:12:40","slug":"its-a-match-gencats-first-tinder-campaign","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog-en\/its-a-match-gencats-first-tinder-campaign\/","title":{"rendered":"\u00abIt&#8217;s a match!\u00bb Gencat&#8217;s first Tinder campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32103\" class=\"elementor elementor-32103 elementor-181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57738836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57738836\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cad0432\" data-id=\"7cad0432\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75134460 elementor-widget elementor-widget-text-editor\" data-id=\"75134460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Generalitat of Catalonia innovates in its communication by presenting its first Tinder campaign with IMAGINA.<\/strong><\/p>\n<p>\u201c\u00c9s un match\u201d aims to promote vaccination against Covid-19 among the youngest. And what better way than to reach them through a social dating network?<\/p>\n<p>In the application, the vaccine becomes a Tinder user to \u201cmatch\u201d with. We use the illustration to personify the vaccine and turn it into another profile of this dating social network. We represent her in clich\u00e9 moments: selfie in the mirror at home, exercising in the gym or showing off in the kitchen as a chef, among others. The objective: to attract attention, generate empathy and encourage clicks to the appointment website.<\/p>\n<p>&#8220;We try to attract the youngest people, who have had a hard time finding a reason to get vaccinated,&#8221; explained Carmen Cabezas, the Secretary of Public Health of the Generalitat of Catalonia, who defends that the department encourages vaccination from this social network just as it does through advertisements on many other networks.<\/p>\n<p>&#8220;It&#8217;s a match!&#8221; appears on the screen to awaken the attention of users, who consume this social network quickly (it was evaluated that an average user sees 2 profiles per second). &#8220;If we haven&#8217;t seen each other yet, make an appointment,&#8221; reads the main call to action of the ad, which is directed to the Health Department&#8217;s website for making an appointment.<\/p>\n<p>The campaign has broken the record for appearances in the media as an institutional campaign: more than 300 news items in less than 3 days of launch. Some media include\u00a0<a href=\"https:\/\/elpais.com\/espana\/catalunya\/2022-01-05\/cataluna-comienza-una-campana-en-tinder-para-promover-la-vacunacion.html\">El Pa\u00eds,<\/a>\u00a0<a href=\"https:\/\/www.eldiario.es\/catalunya\/generalitat-hara-publicidad-tinder-captar-jovenes-vacunacion_1_8632889.html\">El Diario<\/a>,<a href=\"https:\/\/www.abc.es\/espana\/abci-generalitat-inicia-campana-tinder-para-promover-vacunacion-entre-usuarios-202201061448_video.html?ref=https%3A%2F%2Fwww.bing.com%2F\">\u00a0ABC<\/a>,\u00a0<a href=\"https:\/\/www.ccma.cat\/324\/salut-entra-a-tinder-per-seduir-els-joves-que-encara-no-shan-vacunat-contra-la-covid\/noticia\/3138352\/\">324<\/a>,\u00a0<a href=\"https:\/\/www.telecinco.es\/informativos\/nacional\/campana-tinder-vacunacion-covid19-generalitat-cataluna_18_3262621171.html\">Telecinco<\/a>,\u00a0<a href=\"https:\/\/www.niusdiario.es\/espana\/catalunya\/cataluna-lanza-campana-tinder-incentivar-vacunacion-jovenes-match_18_3262096240.html\">Nius<\/a>\u00a0or specialized media such as\u00a0<a href=\"https:\/\/marketing4ecommerce.net\/tinder-no-es-solo-para-ligar-por-que-deberias-empezar-a-incluirla-en-tu-social-media-plan\/\">Marketing 4Ecommerce<\/a>. Results that show that strategy and creativity are a winning combination when they go hand in hand.<\/p>\n<p>A collective innovation success that we are very proud to be part of.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e7d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e7d3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f191db\" data-id=\"1f191db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b5ea6 elementor-widget elementor-widget-video\" data-id=\"02b5ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b116d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b116d43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a300a19\" data-id=\"a300a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12e91e elementor-widget elementor-widget-image\" data-id=\"e12e91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"688\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp\" class=\"attachment-full size-full wp-image-184\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp 1030w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-300x200.webp 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-1024x684.webp 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-768x513.webp 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Generalitat of Catalonia innovates in its communication by presenting its first Tinder campaign with IMAGINA. \u201c\u00c9s un match\u201d aims to promote vaccination against Covid-19 among the youngest. And what better way than to reach them through a social dating network? In the application, the vaccine becomes a Tinder user to \u201cmatch\u201d with. We use &#8230; <a title=\"\u00abIt&#8217;s a match!\u00bb Gencat&#8217;s first Tinder campaign\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog-en\/its-a-match-gencats-first-tinder-campaign\/\" aria-label=\"Read more about \u00abIt&#8217;s a match!\u00bb Gencat&#8217;s first Tinder campaign\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":16044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[420,697],"tags":[],"class_list":["post-32103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-highlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00abIt&#039;s a match!\u00bb Gencat&#039;s first Tinder campaign - 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