Case Study
We love coffee
as much asBrad Pitt
as much as
DeLonghi came to IMAGINA to build and grow a loyal community of coffee lovers across their social media channels — increasing engagement, brand affinity and cultural relevance.
We built
the most Coffee Lover community
We took over the daily management of DeLonghi’s social media, improving key KPIs through community management and ongoing social listening — including tracking brand moments around Brad Pitt’s iconic DeLonghi campaigns.
We developed the strategy, production and publishing of content — designing platform-specific pieces and launching the “Coffee With” collaboration series to deepen community engagement.
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