Case Study
Leading the digital strategy
for international events
at #FIRABARCELONA
IMAGINA acted as the digital strategy partner for the IOT Solutions World Congress at Fira de Barcelona — managing inbound marketing, sponsor acquisition and stand sales across multiple digital channels.
We ran integrated campaigns across LinkedIn Sales Navigator, LinkedIn Ads, Email Marketing, Google Ads, Facebook Ads, Instagram Ads and X/Twitter Ads — driving event attendance, sponsorships and commercial activity.
We drove the success of this international technology congress through a coordinated digital strategy designed to maximise attendance, commercial partnerships and global visibility.
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