Case Study

Linguistic Rights Campaign, Agència Catalana del Consum

We created a television spot for the Agència Catalana del Consum of the Generalitat de Catalunya. The campaign invites citizens to learn about and assert their rights through the creative concept “Hi tens molt a dir” (You have a lot to say). It is a campaign promoting language rights and consumer rights in everyday settings such as restaurants, shops and public spaces. The ad uses a warm and approachable tone, centred on a conversation between two friends in a restaurant. We produced a TV spot, radio slots, social media adaptations, web banners and posters.

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