Case Study
Rabat’s main objective was to reach users interested in jewellery — especially engagement rings — and maximise conversions through segmented campaigns across social media platforms. The brand also sought to increase ROAS and total conversion value, ensuring it reached its target audience effectively.
Advanced audience segmentation: We defined audiences with specific interests in jewellery, engagement rings and related products, as well as behaviour-based segmentation. Dynamic catalogue ads: We implemented catalogue ads on Instagram, Facebook and Pinterest, targeting users with similar profiles. Remarketing campaigns: We created specific remarketing campaigns to re-engage users who had already interacted with ads, visited the Rabat website or shown interest in high-margin products.
This strategy helped build audience lists and re-engage interested users, increasing conversions at a more efficient cost and contributing to ROAS growth.
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