Digital Marketing Case Study: Rabat
Increasing conversion value for Rabat
Rabat main goal was to reach users interested in jewelry, especially engagement rings, and maximize conversions through segmented campaigns across different social platforms. The brand also wanted to increase ROAS and total conversion value, while effectively reaching its target audience.
Remarketing strategy
Advanced audience segmentation: We defined audiences with specific interests in jewelry, engagement rings and related products, as well as behavior-based segments.
Dynamic catalog ads: We implemented catalog ads on Instagram, Facebook and Pinterest targeting users with similar profiles.
Remarketing campaigns: We created specific campaigns to reconnect with users who had already interacted with the ads, visited the Rabat website or shown interest in high-margin products.
This strategy made it possible to build audience lists and re-engage interested users, increasing conversions at a more efficient cost and contributing to ROAS growth.
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